The purpose of this study was to construct and examine the nature of relationships among learning motivation, learning strategy, and learning performance. A total of 346 usable structured questionnaires were collected from table tennis interest selection course students of university physical education in southern Taiwan. Data was analyzed by confirmatory factor analysis (CFA) and structural equation modeling (SEM). The analytical results showed a good fit to overall model. Learning motivation was positively related to learning strategy. Learning motivation was positively related to learning performance. Learning strategy was positively related to learning performance. Learning strategy played an intermediary role between the other two variables. Based on the results, suggestions for future study and implications for managerial practice are provided.