From the angle of design and aesthetics, this paper analyzes and summarizes the present situation and problems of agricultural product packaging in Jinzhu She Township, Jiangxi Province, China, and explores the visual cultural connotation of agricultural product packaging in Jinzhu She Township. Use systematic, scientific and regular methods to define related concepts. Market‐oriented, promoting regional culture as the goal, aesthetic principles as the design criteria, to enhance the overall meaning of the localization of agricultural product packaging in Jinzhu She nationality township, provide a series of methods and suggestions, and provide reference for the market development of agricultural product packaging design.