Report on Critical Analysis on Operation Management for McDonalds

Lu Ge

《International Core Journal of Engineering》 6卷11期 (2020/11) Pp. 386-392

https://doi.org/10.6919/ICJE.202011_6(11).0049

摘要

In this report we will evaluate McDonald's operations management and its current gaps in operational strategies in order to develop recommendation for them. For this, analysis like Hill's model, SWOT analysis and six service concept such as quality, price, flexibility, safety, speed and innovation will support us with information from various resources. Limitation of this report is that there is a lot of information about general ideas of McDonalds, but writer will try to focus on more certain data that relates to operation gaps and order winner and qualifiers of McDonalds.

關鍵字

Operations ； Management ； Analysis ； Quality

參考文獻

Vignali, C. 2011. McDonald's think global, act local the marketing mix. British Food Journal, 103(2), pp. 97-111.

Hill, T., 2000. Manufacturing strategy: text and cases. Macmillan International Higher Education.

Lewis, M. and Slack, N., 2014. Operations strategy. Pearson Education.

Humphrey, A., 2005. SWOT analysis for management consulting. SRI alumni Newsletter, 1, pp.7-8.

PAWAR, D.V., 2014. Internal and External Customers. International Journal for Research in Management and Pharmacy, pp.2320-0901.