Aesthetic Style in Film Posters -A Series of Works by Huang Hai as an Example

Shuaikang Song

《International Core Journal of Engineering》 7卷9期 (2021/09) Pp. 512-516

https://doi.org/10.6919/ICJE.202109_7(9).0071

摘要

The shape is the beauty of the film poster, in the poster design, the audience can perceive the meaning of the poster through the ＂shape＂, and can perceive the aesthetic style of the film. People are always very sensitive to the beauty of things, and the beauty of things will attract the audience's attention, so the beauty of the shape of the poster helps the dissemination and expression of the poster. Color is one of the main elements in movie posters, comfortable color tone not only can enhance the beauty of the poster, but also can show the connotation of the movie from the perspective of color semantics. Imagery is the essential beauty of the poster, Burke said, ＂By beauty we mean a property or certain properties in an object that evoke love or similar emotions.＂ In the film poster ideography is the most basic requirement, and resonate with the audience to be considered an excellent poster. An excellent poster must have the three basic elements of shape, color and imagery. This paper goes through Huang Hai's series of works to analyze the aesthetic style in movie posters.

關鍵字

Movie Poster ； Aesthetics ； Huang Hai

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