Rural Tourism Development Boosted by the Internet Celebrity Ding Zhen--A Case of Litang Coutnty

Jia'ao Zhao ； Li Jiang ； Mengxiao Zang ； Qianyu Cao

《International Journal of Social Science and Education Research》 4卷8期 (2021/08) Pp. 435-439

https://doi.org/10.6918/IJOSSER.202108_4(8).0066

摘要

The Tibetan boy Ding Zhen became popular on the Internet because of a short video of a smile. Behind his smile, Ding Zhen attracted netizens because of his purity, simplicity and non‐pretentiousness. Ding Zhen's popularity also brought people's attention to his hometown‐Litang County of Ganzi Tibetan Autonomous Prefecture, Sichuan Province. Litang County was originally a small county that has just taken off its poverty alleviation hat, but it has also received a lot of attention and improved local economic conditions. This article aims to explore a new way to revitalize rural tourism by digging from the phenomenon of Ding Zhen's popularity.

關鍵字

Ding Zhen ； Litang County ； Rural revitalization ； Tourism

參考文獻

Litang in cangyang Jiacuo's last poem, where has never been but called his hometown. [EL/OL] https://baijiahao.baidu.com/s?id=1619730764936886801.

Qianping Ye. Litang: Lively Cordyceps Market [N]. Ganzi Daily (Chinese), 2007-06-05(002).

Qi Mi et.al. Analysis of Cordyceps Value and Market Sales Mode [J].Modern Food,2020(15):13-16.

Jingzhuang Qian. 6 Recipes of Cordyceps. [EL/OL] https://www.xzbu.com/6/view-6132771.htm.

Ding Zhen is completely hot, and all parts of the country are vying to "rob" him! There is a huge increase in air ticket bookings in this place. [EL/OL] https://baijiahao.baidu.com/s?id=1684603002254091172&wfr=spider&for=pc.2020.