With the transformation and upgrading of China's economic structure, innovation has become an important driving force for China's development. As the backbone of future innovation and entrepreneurship development, universities should focus on cultivating students' innovation and entrepreneurship literacy. Ideological and political education, as a key method to cultivate college students' values and character, has become an urgent demand of the era to integrate it into innovation and entrepreneurship education and guide the development of innovation and entrepreneurship education. Through putting forward the plight of the current innovation and entrepreneurship education in colleges and universities and analyzing the correlation between ideological and political education and innovation and entrepreneurship education, as well as the value dimension of ideological and political education in innovation and entrepreneurship education, this paper puts forward feasible measures to integrate ideological and political education into innovation and entrepreneurship education.