Research on The Development of Fan Consumption of Celebrity Music Works

Weiqian Sheng

《International Journal of Social Science and Education Research》 5卷12期 (2022/12) Pp. 69-74

https://doi.org/10.6918/IJOSSER.202212_5(12).0011

摘要

Compared to the 20th century, when the Frankfurt School was born, the development of the Internet has liberated consumers of cultural products from a state of passive acceptance. It shifts to actively selecting and interpreting the content of cultural products, and the emergence of the fan economy is a testimony to this shift. This study takes fan consumption of celebrity music products as the research object. Using the Korean group EXO as a case study, the study was conducted using the content analysis method and the case study method. Based on the cultural idol theory and the symbolic theory of consumption, the study screens the review data of EXO's two albums for coding and combines them with fan interviews to find that fans' consumption of music products is mainly based on self‐expression and identity based on entertainment needs, emotional needs, and musical needs. Its interaction with idol texts possesses spontaneous action, creativity, and reproduction of textual content. Thus, this paper proposes a development strategy for the fan economy.

關鍵字

Text ； Content analysis ； Idols ； Fan consumption

參考文獻

Qian Zhang. Fan Economy and Consumption in Music Streaming Culture: A Case Study of "Fans" of " Flow Fresh Meat" in China[J]. Music Communication, 2018, (04):67-71.

Xinran Tang, Yidan Xu, and Zhenyue Chen. The influence of "celebrity effect" on college students' consumption in the new media era—Based on the perspective of fan economy[J]. Market Week,2022,35(06):146-149.

Cheng'ai He. The influence of Sina Weibo fan ratings on music album sales—a case study of Korean music albums[J]. Tomorrow's Style,2017(01):130+117.

Shuyan Chen. Reasons for the popularity of Korean groups in the world—taking the group EXO as an example[J]. Contemporary Music,2016(09):68-70.

Wei Tan and Linyuan Nie. The star system behind Hallyu. Film Literature,2009(08):60-61.