- 期刊
The Business Modes and Suggestions for Fresh Agricultures E-commerce Companies
摘要
Fresh agricultures e-commerce industry are more and more favored by capital and consumers because of its intelligence, interaction and efficiency. However, fresh agricultures e-commerce industry's development in China is not very optimistic with its intrinsic properties and other factors which influence. This paper will describe several main business models firstly. Then it explains the development status of fresh agriculture e-commerce companies which is mainly manifested as high operating costs, product homogenization, and vicious competition in supply chain. Finally, this paper will give some suggestions for fresh agricultures e-commerce companies: finding the right position, strengthening the construction of cold chain logistics, and reducing operating costs.
參考文獻
延伸閱讀
- 黃璋如、石靜芬（2004）。Consumers' Acceptance of Electronic Commerce of Organic Agricultural Products。人文及管理學報，(1)，247-273。https://doi.org/10.6177/lam.2004.01.19
- 許華欣（2019）。SPS Risk Governance Analysis and Promotion for Agricultural Cross-Border E-Commerce〔碩士論文，國立臺灣大學〕。華藝線上圖書館。https://doi.org/10.6342/NTU201900168
- 李宗儒、鐘秀欣、劉曼貞、陳麒文（2005）。Designing E-store Functions in Selling Agricultural Products from Consumer Viewpoint。電子商務學報，7(3)，215-238。https://doi.org/10.6188/JEB.2005.7(3).01
- Xu, M. (2021). Research on Innovation Mode of Fresh E-commerce Supply Chain. Frontiers in Economics and Management, 2(9), 345-350. https://doi.org/10.6981/FEM.202109_2(9).0048
- 李秋萍（2021）。To Explore the Local Agricultural E-Commerce Business Model by the Perspective of Supply Chain Integration〔碩士論文，國立屏東科技大學〕。華藝線上圖書館。https://doi.org/10.6346/NPUST202100167