Service Optimization under B2C Mode of Cross-border E-commerce--Based on the Consumer Purchasing Decision Theory

Jinbei Li

《Frontiers in Economics and Management》 2卷7期 (2021/07) Pp. 191-196

https://doi.org/10.6981/FEM.202107_2(7).0027

摘要

B2C model is a relatively mature shopping model in today's cross-border e-commerce. It connects manufacturers and consumers. In the B2C model, being consumed is the ultimate goal of the goods or services produced by enterprises, that is, the final output value of cross-border e-commerce. Consumers are affected by many factors in the decision-making process. Based on the theory of consumer purchasing decision-making process, this paper studies the pain points existing in cross-border e-commerce platforms, and builds an optimization model of its service system accordingly.

關鍵字

Cross-border E-commerce ； B2C ； Consumer Decision Model

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