This article through to the green consumption of related literature, carried out the study of green consumption behavior and its influencing factors, and made some related research results, but due to differences in culture, environment, etc, both at home and abroad, foreign research conclusion is not necessarily applicable in China, and domestic research on influence factors of green consumer behavior is not enough in-depth, It cannot deeply summarize the influencing factors of green consumption behavior in accordance with China's national conditions. At the same time, this paper also expounds the relevant concepts, development and evolution of green consumption, which lays a foundation for the subsequent research on the influencing factors of green consumption behavior.