New public management theory emerged in western countries in the 1980s and played an active role in the transformation of some governments and social management. This shows that it is feasible to introduce a new public management theory into the innovation of public social management. The new public management theory requires public social management to be reformed and innovated in many aspects, such as strengthening "serving the people wholeheartedly" concept to relevant people, promoting the reform of the current social management system, optimizing the construction of the current social security prevention and control system, and constantly improving various mechanisms of social management. Based on studying the innovation direction of community social management from the new public management concept, this paper puts forward relevant measures.