The Characteristics of the College Students' Consuming Behavior and Market Development

Zhenxi Yuan ； Chuncui Zhang

《Frontiers in Economics and Management》 3卷12期 (2022/12) Pp. 16-21

https://doi.org/10.6981/FEM.202212_3(12).0002

摘要

As a special group, college students have a strong consumption potential, so their role in the consumer market can not be underestimated. At present, the consumption behavior of college students has the characteristics of diversified, personalized and online, meanwhile, following the herd and retaliatory consumption also exist. According to the psychology and characteristics, enterprises should pay attention to developing new products, conducting market research, developing product positioning, marketing mode and other aspects to establish the most appropriate market development strategy for this special consumer group.

關鍵字

College Students' Consumption ； Psychology of Consumption ； Characteristics of Consumption ； Market Development

參考文獻

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L.L. Yao, W.C. Yao, et al: A Brief Talk on the Consumption Phenomenon of College Students. Business Information, (2010) No.12, p.119 - 119.

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