Research on the Competitive Pattern and Development of Customized Modification in Automobile Enterprises

Yankai Yang ； Tengjian Yang ； Haiyang Wang ； Hui Wang

《Frontiers in Economics and Management》 4卷6期 (2023/06) Pp. 170-177

https://doi.org/10.6981/FEM.202306_4(6).0024

摘要

At present, the domestic car ownership is huge, and consumers' demand for personalized cars is becoming increasingly strong. In order to enhance brand value and expand new profit points, car companies have also accelerated the layout of customized modification business, further promoting the landing of customized modified vehicle models. This article analyzes the competitive landscape of the automotive customization and modification industry in the customization and modification market, and conducts in-depth research on the development strategies and business models of key automotive companies' customization and modification.

關鍵字

Customized Modification ； Development Strategies ； Business Model

參考文獻

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Xiong Jiyun. Analysis of problems and countermeasures in the development of China's automotive modification industry[J]. Era Auto, 2019:138-139.

Wei Zesheng. Development strategies for the automotive modification industry[J]. Industrial Journal, 2020(23):249-251.