智慧運輸暨車載資通服務公私部門合夥機制之研究

Mechanism for Providing ITS and Telematics Services with Public-Private-Partnership Approach

彭紀凱(Chi-Kai Peng)

指導教授 ： 張學孔

國立臺灣大學/工學院/土木工程學研究所/碩士(2010年)

https://doi.org/10.6342/NTU.2010.00102

摘要

結合智慧型運輸系統(ITS)與車載資通訊系統(Telematics)為世界各國之潮流，台灣地區由於缺乏完整的公私部門系統規劃與整合，造成公私部門資訊較難交互利用，而各公私部門就自身所需之資訊建構硬體造成使用效率不彰且造成內外沈重的成本負擔，衍生出後續許多問題。本研究則透過深入檢討現今系統結合之成效，並基於公私部門合夥的多贏思維，提出ITS與Telematics系統結合的方案以達到振興相關產業及提供高品質服務的永續發展目標。
為深入瞭解問題本質，本研究首先進行文獻分析及深度訪談，初步確認ITS暨Telematics二產業發展關鍵在於中介組織的設立，因此本研究針對「中介組織促成」、「公私部門合作」、「資訊供應鏈」及「資金循環鏈」等四面向進行分析；研究中共研提十二項中介組織方案評估準則，接著透過「決策實驗室分析法」(DEMATEL)來釐清準則間之因果關連。研究分析結果得知ITS與Telematics產業問題癓結在於資訊加值服務是否符合市場需求、終端者使用付費意願提升以及多元化資訊行銷能力提升。此結果亦進一步確認欲改善ITS及Telematics產業之當務之急是透過中介組織的成立促進發展。因此本研究擬定「公部門主導組織」、「授與特許經營權組織」、「公私部門協商議定組織」等三種中介組織方案，以「網路程序法」(ANP)分析權重，再以多準則妥協解排序法(VIKOR)進行排序，評選出「授與特許經營權組織」為中介組織成立最適方案；本研究並據此發展公私部門合夥架構之最佳模式，作為供給面具體策略。至於需求面，本研究藉由問卷了解終端使用者服務需求，並形成本研究需求面具體內涵。經由台灣與國外案例比較，本研究彙整研擬出結合供需兩層面之完整服務集群，並針對供給與需求層面相互回饋提出台灣地區發展ITS暨Telematics公私部門合夥完整產業鏈。
最後，本研究基於效率、職能及財務永續的原則，分別依據成本回收年期設定不同特許年期及情境時，進行中介組織財務可行性與自償率分析。最後配合競爭態勢分析(SWOT)進行中介組織地區化推動之細部設計，以提供台灣地區發展ITS與Telematics系統與相關產業之參考。

關鍵字

公私部門合夥 ； 永續財務 ； 決策實驗室分析法 ； 分析網路程序法 ； 多準則妥協解排序法

並列摘要

To integrate intelligent transportation systems (ITS) and Telematics is the global trend to increase operation efficiency and service quality of the transportation systems. In viewing of ITS and telematics development, it has found that lack of comprehensive system planning and combination of the two systems in Taiwan, public and private sectors have faced the difficult situations in terms of: fragmented cooperation, inefficient service, and comparatively heavy costs on both inside and outside of industries. These situations have caused many related problems. Therefore, this study aims to propose a mechanism to revitalize and integrate two systems by the approach of public-private partnership.
This study reviews literature and conducts interviews to understand the issue, and finds out the key successful factors in promoting and integrating two systems. It comes to a prelimary finding of results that the “intermediary organization” is worth establsihing. Therefore, this study outlines 12 project evolution criterions with 4 dimensions, i.e., “facilitating of intermediary organization”, “public-private partnership”, “supply chain of information”, and "cycle chain of fund". Then this study clarifies the criterions causes and effects correlation and rejects secondary criterions by using approach of “Decision Making Trial and Evaluation Laboratory”. The analysis results reveal that “value-added services” can meet the market demand, while the willingness to pay for information and variety of information for enhancing marketing capability are crucial elements.. In order to improve the current status of two industries, this study established the NGO to promote technology applications and further development. Therefore, this study draws up “public centered operations”, “contracted operations”, and “franchise operations” to be the alternatives. The study applys Analytic Network Process and “VlseKriterijumska Optimizacija I Kompromisno Resenje” to evaluate project. It is shown that “franchise operations” is the best plan which provides the best framework for cooperation of the public and private sectors. Based on the end-user services requirements, experience in Taiwan and other regions, and results of questionnaire survey, the demand side analysis and the integrated service clusters will be able to combine supply and demand features for supply chain of ITS and telematics industry.
Finally, this study conducts financial feasibility analysis for the proposed intermediary organization based on efficiency, function, and financial sustainability principles. The study also makes a detail design based on SWOT analysis for promoting the ITS/telematics industries in Taiwan.

並列關鍵字

Public-Private Partnership (PPP) ； Financial Sustainability ； Decision Making Trial and Evaluation Laboratory (DEMATEL) ； Analytic Network Process (ANP) ； VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR)

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