台灣推動離島觀光之探討 —以新加坡租用民丹島之借鏡

Taiwan promotes exploration of outlying islands —Comparison of Bintan Island, Singapore

李正文(Cheng-Wen Li)

指導教授 ： 邱顯比

共同指導教授 ： 黃恆獎

國立臺灣大學/管理學院/國際企業管理組/碩士(2020年)

https://doi.org/10.6342/NTU202000309

摘要

本研究將台灣離島觀光之現況與新加坡租用的國際度假勝地—民丹島做一對比，利用[海灣旅遊年] 精彩一整年的活動資訊，發現台灣離島的觀光優勢及問題，研究發現，如果未來台灣各離島都以「島嶼遊憩」做為島嶼發展作為主軸，政府該有哪些配套措施？
提到台灣，MIT的印象始終在世界舞台上創造價值的亮點是資電、半導體、石化紡織。台灣觀光產值二八五○億元，占GDP不到二％，遠低於世界平均的一○％，是全球最不依賴觀光八個地區之一。研究中可以對比，台灣在世界的意象，是製造之國，絕非觀光之國。
台灣打造城鄉地方特色，必須了解如何發掘在地獨特「價值」才是推動離島觀光的重點。在既有體制與業務人手現況下，整合型式的計畫往往是地方政府最欠缺與弱勢的一環。屬於縣級單位的澎湖、金門、馬祖其人力資源與人力素質，很明顯優於「鄉級單位」的小琉球、綠島、蘭嶼等三個離島。但由於面積的大小、人口不一，澎湖、金門、馬祖卻還是存在迥然不同的發展基礎，縣府的大小規模、人力資源便有懸殊的差距；本研究試圖了解台灣離島的觀光活動及發展現況，從觀光客、觀光資源、管理單位公部門，這幾個主體的相對關係、去發掘為何新加坡可以租用民丹島打造成國際度假勝地？台灣的離島觀光卻始終走不上國際舞台。
本文研究的觀察可提供台灣相關單位發展參考，特別是政府未來或許應該擬定一套永續發展的計畫，找出適合該地區的旅遊印象，也將老舊的法令限制重新檢視！

關鍵字

觀光資源 ； 觀光產業 ； 旅遊印象

並列摘要

This study is to compare the current tourism situation of Taiwan’s outlying islands with the international resort of Bintan, which is rented by Singapore, and to use the exciting year of the “Bay Year of Tourism” to discover the advantages and existence of Taiwan’s outlying islands The problem. The results of the study found that if Taiwan’s outlying islands will use the “island recreation” goal as the main axis of island development, what supporting measures should the government need to do it.
The impression that Taiwan brings is that the value and highlights created by MIT in the world are always in the information electronics, semiconductor industry and petrochemical textile industry. Because Taiwan's annual tourism output value is NT $ 285 billion, accounting for less than 2% of the country's GDP, far lower than the world average of 10%, and it is one of the eight regions in the world that are least dependent on the tourism industry. The study found that Taiwan is a country of manufacture in the impression of other countries and people in the world, and it is definitely not a country of tourism.
When Taiwan creates urban and rural local characteristics, it is necessary to understand how to discover the unique "value" of the local area, which is the focus of promoting outlying island tourism. Under the existing system and manpower, integrated plans are often the weakest and weakest link of local governments. At present, the human resources and quality of Penghu, Kinmen, and Mazu, which belong to the "county-level units", are clearly superior to the three outlying islands such as Xiaoliuqiu, Green Island, and Lanyu. However, because the size of the land area is not the same as the number of people, there are still significantly different development foundations in Penghu, Kinmen, and Matsu. There are huge disparities in the size and human resources of county governments. This study attempts to understand the current state of tourism activities and development in the outlying islands of Taiwan. From the relative relationship between tourists, tourism resources and the management of the public sector, the relationship between the three explores why Singapore's success in leasing Bintan into an international resort factor? On the contrary, Taiwan's outlying island tourism has always failed to enjoy international reputation.
The results of this study can provide a reference for the Taiwan’s government, especially in the future, the government should probably draw up a sustainable development plan, find a tourism plan suitable for the region, and review the old legal restrictions!

並列關鍵字

tourism resources ； tourism industry ； tourism impressions

參考文獻

一、 中文部分

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2.陳健銘( 2012) 旅遊動機、遊後滿意度與忠誠度之研究-以不同出國旅遊方式為例

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Cleaner Production