微機電傳感器產業經營之策略研究

本研究所探討的題目為微機電傳感器產業經營之策略研究，微機電系統市場中眼前第一個挑戰是智慧型手機市場蕭條成長速度緩慢，而廠牌之間競爭依然非常激烈。時至今日，微機電傳感器(MEMS)最大的市場仍然是智慧型手機市場，其他應用面如空拍機Drone，以及穿戴市場應用如VR、AR、運動手錶、智慧型穿戴應用等，如此大的一個產業，是非常值得深入研究探討的一個主題。目前微機電傳感器產業需求的急遽變化，企業本身必須不斷檢視本身的條件與能力，做出明確的取捨與定位，如此才能在該產業中獲得成功，本研究從全球微機電傳感器的產業面去探討、分析，整個市場大環境的改變對於產業的衝擊，尤其是運用最廣泛的運動傳感器部分，更是與人們息息相關，包括最常使用的3C產品如：手機、電腦、穿戴式裝置、機器設備裝置及汽車等都運用到微機電運動傳感器。本研究最後以個案研究公司為例，在設定公司營運目標之後，利用經營理論的各種工具分析出適合於該公司的策略，建立競爭優勢，規劃因應環境的策略方向，再依照個案公司資源以及現況提出最適當的建議。

關鍵字

微機電傳感器；運動傳感器；競爭策略；個案研究

並列摘要

The topic of this research is the research on the strategy of the micro-electronic mechanical system (MEMS) of sensor industry, the first challenge in the MEMS sensor market is the slow growth of the smart phone market and it is intense competition between vendors. Today the biggest MEMS market is still the smart phone, other applications such as Drone, wearable market, VR, AR and Sports-Watches of smart wearable applications, and so on, such a large industry, is a very worthy of in-depth study and discussion of a subject. Currently MEMS sensor industry, the rapid change in demand, the enterprise itself must constantly review its own conditions and capabilities, make a clear choice and position, so as to be successful in the industry. This research from the global MEMS sensor industry surface to discuss, analysis, the whole market changes to the impact of the industry. In particular, the use of the most widely used motion sensor parts, but also closely related to people that is including the most common 3C products such as mobile phone, computer, wearable device and machine equipment and automobile are all applied to MEMS sensors. This study concludes with a case study companies, for example, after setting the company's operating objectives, use the business theory of various tool to analyze. It is appropriate for the company's strategy to establish a competitive advantage to plan for the strategic direction of the environment and to make the best recommendations according to the case company resources and the status quo.