探討自動駕駛技術對共乘服務公司與汽車製造商影響之競爭模型

Competition between Ride-Sharing Company and Car Manufacturers: The Impact of Autonomous Car Technology

黃顯晴(Hsien-Ching Huang)

指導教授 ： 李瑞庭

國立臺灣大學/管理學院/資訊管理學研究所/碩士(2017年)

https://doi.org/10.6342/NTU201701459

摘要

自動駕駛技術會影響運輸網路公司和汽車製造商之間的競爭關係，並可增加買車以及使用由運輸網路公司提供的共乘服務的使用者族群。因此，在本篇論文中，我們提出一個空間競爭模型，探討自動駕駛技術、汽車製造商的數量以及運輸網路公司的市場覆蓋率會如何影響它們之間的競爭。分析結果顯示，在自動駕駛程度夠高時，運輸網路公司的獲利才會隨著自動駕駛程度的增加而增加；而當對自動駕駛技術評價偏中等的消費者，較偏好使用共乘服務而不是買車時，市場上的汽車銷售量會隨著自動駕駛程度的增加而下降；最後，當運輸網路公司採取部分市場覆蓋率時，若運輸網路公司採用夠高的市場覆蓋率，可創造運輸網路公司和汽車製造商雙贏的局面。

關鍵字

自動駕駛 ； 共乘服務 ； 跨產業競爭 ； 空間競爭模型 ； 賽局理論

並列摘要

Car autonomous technology may increase user groups of buying cars and using ride-sharing services provided by a Transportation Network Company (TNC). Therefore, in this thesis, we propose a stylized spatial model to study how the competition between TNC and autonomous car manufacturers is affected by autonomous level, number of car manufacturers and market coverage of TNC. Our analysis shows that TNC’s profit increases with autonomous level only when autonomous level is high enough. Also, when consumers with medium valuation for autonomous level prefer using ride-sharing services to buying cars, the total number of cars sold decreases with autonomous level. Finally, TNC’s partial coverage strategy can create a win-win situation for TNC and car manufacturers when the market coverage is high enough.

並列關鍵字

car autonomous technology ； ride-sharing service ； cross-industry competition ； spatial competition model ； game theory

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