交通工具型共享經濟商業模式對政府政策的影響：以新北市為例

隨著科技的進步、經濟結構的改變、與全球化的趨勢，共享經濟在各國間快速發展。對於國際大型共享經濟企業進駐引發的問題，如消費者安全與權益、既有體系的競爭衝擊、社會管理失序等，面對國際經濟變化所造成的影響，臺灣的政府主管機關與地方政府正面臨如何管理共享經濟的課題。本論文採用實證研究途徑，透過抽樣電話訪問台灣新北市成年人口，蒐集所需要的研究樣本，針對新北市民所涉及的各項變數，包含人口統計學變數、社會學變數、政治學變數等三種變數，了解新北市民對於共享經濟的認知與評價、交通工具型共享經濟的認知與評價、對共享經濟的使用經驗與評價、及對政策期望與政府處理評價，再運用統計方法對所蒐集的資料進行統計分析。藉由了解新北市民的想法與態度，以提供符合現代潮流與當地社會脈動的政策建議。研究發現台灣新北市民對共享經濟有高接受度，並能認同其環保理念、與透過技術帶來的便利服務，且良好的品牌行銷能更有效地在新北市內推廣共享經濟服務與品牌，但伴隨的安全與社會秩序議題亦是其發展上必須解決的問題。政策方面，民眾雖認為法規需因應新經濟模式作適當調整，仍肯定政府在共享經濟發展路程上的必要性；而城鄉差距與地方現況亦會影響民眾對共享經濟的需求、與市場發展。面對新經濟的衝擊，建議政府提供因地制宜之政策，以解決地區性需求、保留發展空間，並提出標準認證，及促進新經濟模式先驅者與既有產業的合作。

關鍵字

共享經濟；共享經濟商業模式；政府政策；科技平台

並列摘要

Owing to new technological advances, structural economic reform, and trend of globalization, business model of the sharing economy has gained popularity. The changing global economy and its impact caused severe problems, e.g. without protection of legal rights, interests and safety of consumers, impact of industry, disrupt public order. Taiwan government is facing the ordeals of how to manage and get along with the sharing economy. For the purpose of providing policy advices of sharing economy development and management issue, realizing the opinion and attitude of New Taipei City citizens is necessary. The research adopted the Empirical Research Method, and collected the sample by interviewing adult population of citizens of New Taipei City in Taiwan. It analyzed the variables of demography, sociology, and political science, to discover New Taipei City citizens' understanding and rating of both sharing economy and transportation sharing economy, user experience of sharing economy, and their expectation toward government with sharing economy issue. The paper discovered that citizens of New Taipei City is positive for sharing economy and agree with its environmental protection concept and convenience through new technology. It also proved the great marketing can assist the promotion of brands and services of sharing economy in New Taipei City. However, security and public order maintenance problems could be the main issue while development. In terms of policy, citizens considered government should participate in the development of sharing economy, but the policy should be adjusted in order to react to the new demand in the market. On the other hand, the urban-rural gap and condition of different areas also differs the demands of the new services, which leads to the business developing difficulty. Against the impact of new economy, government should enact relevant laws for different areas and conditions to solve local problems and provide assistance, and establish the new standard to accelerate business collaboration of new industry and the exiting one.

並列關鍵字

Sharing Economy ； sharing economy Business model ； Public Policy ； technology platform

參考文獻

壹、中文

Google Scholar

工研院產業經濟與趨勢研究中心(2016)。2016 十大 ICT 產業關鍵議題，2016年2月3日，檢自：https://www.itri.org.tw/chi/Content/NewsLetter/contents.aspx?&SiteID=1&MmmID=620605426331276153&SSize=10&SYear=2016&Keyword=&MSID=707246230323432252