台灣宅配業者和代收店的夥伴關係─宅配業者觀點

A Study on the Partnership between Parcel Delivery Companies and their Collecting Shops in Taiwan-- A Parcel Delivery Company’s Perspective

李昌煥(Somchai Junpuan)

指導教授 ： 趙義隆

國立臺灣大學/管理學院/國際企業管理組/碩士(2004年)

https://doi.org/10.6342/NTU.2004.00609

摘要

摘 要
在台灣人的生活中，『便利性』已經受到越來越多重視。宅配業者藉由高密度的代收店來促使消費者對消費者宅配服務更具便利性。在全國擁有屬於自己所設置的代收店不符合經濟效率，所以委託現有的商店，特別是連鎖店，使其成為代收店夥伴是宅配業者最佳的選擇。
本研究是採用實證個案研究法，由宅配廠商的觀點來探討台灣宅配業者與代收店之間的夥伴關係。以台灣兩家主要的宅配業者分別和便利商店、百貨公司和糕餅店這三種不同型態的代收店合作關係做為研究的對象。根據我們的研究架構，首先訂定出宅配業者與其代收店間的夥伴關係結合程度，接著利用前人研究文獻中所提出之管理夥伴關係的方法，再與本研究所觀察之宅配業者與其代收店間的管理夥伴關係之互動模式進行比較。於本研究中發現，台灣宅配通以及統一速達分別與其代收店呈現緊密結合的夥伴關係 (strong partnership)，進一步研究發現，統一速達與其代收店7-ELEVEN ,衣碟生活流行館,一之鄉 的管理夥伴關係方式，符合研究文獻所提出之緊密度管理方法。但是台灣宅配通僅與全家便利商店間的管理夥伴關係方式符合文獻所呈，台灣宅配通與三商百貨及元祖食品間的管理夥伴關係方式為較接近鬆散的管理方式。採用緊密度管理方法，可透過代收店提供消費者良好服務的印象。
物流與資訊弁酮珨搨n宅配業者與代收店共同規劃、溝通以及共同解決問題，這三種方式。因為宅配業市場尚未成熟，所以在促銷弁鄐霅情A特別需要宅配業者與代收店著重於共同規劃。在拆帳弁鈳﹞嚏A宅配業者付其代收店佣金的方式，符合公平的風險與利益分散觀點。最後本研究建議宅配業者與代收店應按照其夥伴關係而選用適用的管理夥伴關係 ，以期達到成功的伙伴關係。

關鍵字：宅配業者、夥伴關係、通路功能

關鍵字

通路功能 ； 宅配業者 ； 夥伴關係

並列摘要

Abstract
Convenience has gained more significance in the Taiwanese lifestyle. Parcel delivery companies have fulfilled this convenience by providing a door-to-door delivery service to their customers via their extensive in network of collection centers. As owning collection centers throughout the country was not financially rewarding, attention was diverted to seek help from those enterprises that could, beside their daily business, be collection centers. Parcel delivery companies built partnerships with already existing shops especially chain stores.
In this current study we used empirical case study methods to research the partnership relationship between parcel delivery companies and their collecting shops in Taiwan from the viewpoint of a parcel delivery company. Two main parcel delivery companies and their three different collecting partners of different types–convenience stores, department stores and bakeries were selected in this study. Following our research framework, we first found out the level of their partnership then, using their joint activities on four functions, we compared their current managing partnerships with the management approach as mentioned in literature reviewed. As per our findings both Taiwan Pelican Express (TPE) and President Transnet (PT) have strong partnerships with all of their three collecting partners. While PT followed strong partnership management methods with all of its collecting partners i.e. 7-ELEVEN, IDEE and YENOH as identical with that mentioned in the literature reviewed. While on the other hand TPE followed strong partnerships with only Family Mart and nearly soft partnership management methods with their other two collecting partners—Sun Sun and GANSO. One standard policy on managing partnerships, “strong partnership” with every collecting partner enabled PT to maintain a good image on offering the best service to every customers through its collecting partners.
Joint planning, communication, joint problem solving are needed on physical function and information function while joint planning is needed on promotion function at this initial stage of business to change customers’ behaviors. Moreover, payment function on commission are based on risk/reward sharing perspective and justifiably it also results in synergistic rewards to increase their partners’ sales. We suggest parcel delivery firms and collecting shops should follow managing partnership methods based on their level of partnership and this is a characteristic of successful partnerships.

Key words: parcel delivery company, partnership, channel functions

並列關鍵字

parcel delivery company ； channel func ； partnership

參考文獻

林志鴻，陳春益，陵妏?(Lin Zhi-Hong, Chen Chun-Yi , and Xu Jin-Jia , 2002)，『宅配業車輛路線規劃問題之探討』，中華民國第七居運輸網路研討會。

Part of English

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