評估輸液幫浦數位連線方案如何改變競爭態勢並創造價值

在醫療物聯網及數位科技的發展下，各項創新運用之軟體開發商、跨領域科技公司紛紛進入這個市場，面對競爭，傳統醫材公司也開始嘗試將醫材設備連結數位科技與行動平台，藉以提高競爭力、降低成本、提升照護品質與成效，促使醫材設備與者轉型成為專注於價值導向服務提供，幫助醫療保健產業與臨床治療的進步。輸液幫浦是很重要的臨床治療設備，提供精準穩定的靜脈輸液處方治療。在智能化的趨勢中，透過智能聯網輸液幫浦可以降低處方錯誤、優化醫護效率、獲得數據以改進流程；目前台灣醫療機構尚未有智能化輸液平台的實際使用，產業面應該思考如何跨入輸液幫浦領域，並協助國內醫療機構轉型。本研究針對智能輸液幫浦在文獻探討與產業研究報告中，整理智能醫療的發展、智能輸液幫浦推展的機會與挑戰、及參考全球其他市場成功的案例，並從而找出適合在台灣醫療環境，發展的方向。接著介紹醫療器材產業、台灣監管法規、及靜脈輸液幫浦的特性，並對全球智能輸液幫浦的市場、競爭者做分析。分析台灣特有的醫療資訊系統對此研究非常重要，剖析國內智慧醫院、醫療物聯網的運用情況，能幫助此研究了解建立智能化輸液解決方案的可能有的挑戰。透過個案公司的視角，探討如何成為智能輸液幫浦解決方案的先行者，透過五力競爭分析、價值主張圖歸納，得以規劃出早期進入市場的策略，和具體行動方案。最後，協助個案公司了解，在台灣醫療環境推展智能輸液幫浦，必須掌握的成功要素，與可能的風險。並建議適合個案企業運營的商業模式，提供策略方針協助個案企業選定目標客戶、與產品價值定位，實現透過創新商業模式搭建智能輸液幫浦解決方案，達到建立競爭優勢的目的。

關鍵字

醫療器材；智能輸液幫浦；醫療物聯網

並列摘要

With the development of the internet of medical things, various innovative software developers and cross-field high-tech companies have entered medical marketplace. To response to competition, traditional medical tech companies have also begun to connect their equipment to digital technology to improve competitiveness, reduce costs, and improve the quality and of care. Infusion pump is an important clinical equipment, providing precise and stable intravenous infusion treatment. In the trend of intelligence/smart hospital, smart infusion pump can reduce prescription errors, optimize medical care efficiency, and obtain valuable data to improve clinical processes. Currently, there is no case of utilizing smart infusion pump in Taiwan. Thus, the industry should think about how to realize smart infusion pump platform and enable medical institutions to adapt. This research focus on smart infusion pump. I reviewed the development of smart medical care, the opportunities and challenges of smart infusion pump, and refer to successful cases in other markets around the world. Then analyzing Taiwan's unique HIS/ERM system also help this research to figure out challenges of establishing smart infusion platform. Through the perspective of the case company, we explored how to become the pioneer. Through the analysis of the five forces, we can plan an early market entry strategy and specific action plans. Finally, to understand the successful factors and risks in Taiwan's medical environment will help to provide the recommendations in the perspectives of defining business model, crafting strategic guidelines, selecting target customers and creating value proposition.