供應鍊管理採用社群媒體之風險依存關聯多階段評估架構

Multiphase Assessment Framework of Risk Interdependencies for Supply Chain Management with Adoption of Social Media

陳儷月(Li-Yueh Chen)

指導教授 ： 陳靜枝 ； 陳鴻基

國立臺灣大學/管理學院/資訊管理學研究所/博士(2018年)

https://doi.org/10.6342/NTU201801013

摘要

企業的競爭環境日益複雜，而許多中小企業的資訊科技環境可能會阻礙或限制了企業察覺變動和擁有快速因應市場變化的能力。雖然社群媒體的興起可以提供創新的互動模式但是也伴隨著會帶來新型態的風險。不論是對於中小企業或是大型企業而言，這個察覺環境變動和迅速反應的能力是可以藉由使用社群媒體的風險評估架構加以建立。以往的研究顯示，企業相當重視供應鍊的風險管理。因此，若能夠從企業使用社群媒體的觀點，探究企業對於使用社群媒體的風險來源及控制風險之因應策略的看法，將有助於供應鍊中的企業管理社群媒體所帶來的風險。因此，本研究以企業使用社群媒體的觀點，以供應鍊管理為範疇，彙整供應鍊中的企業對於使用社群媒體的風險來源。運用FDM 確認風險因子的重要性，以DEMATEL確認因素的關係，並結合DANP的權重排序找出相對重要的構面和風險因素，針對利益關係者提出關鍵風險因素的因應策略的建議。本研究以臺灣的機械零組件產業為研究對象，進而實證顯示供應鍊中的不同角色在不同的社交參與階段採用社群媒體的風險也不相同。同時包含社群參與階段與供應鍊中利益關係者的兩種觀點，使得風險相依關聯的問題變得更為錯綜複雜，這個帶有兩個觀點的問題可以透過DANP而獲得解決。本研究希冀透過這兩個觀點來探究供應鍊中使用社群媒體的風險因素與相對應的策略，以促進社群媒體在企業供應鍊中的發展。

關鍵字

社群媒體 ； 供應鍊管理風險 ； 社交參與階段 ； 決策試驗與實驗評估法（DEMATEL） ； 以決策試驗及實驗評估為基礎的網路分析法（DANP）

並列摘要

Competition among enterprises is becoming increasingly complex. The development of information technology (IT) renders the Internet boundless and leads to the expansion of social media. However, the infrastructure of the IT environment creates obstacles and limits the competence or capability of enterprises to respond rapidly to market changes. Social media allows enterprises to deal effectively with such shifts. The benefits of social media include boosting the productivity of enterprises or individuals, facilitating collaboration, mining insights from data, and developing and hosting applications. Although social media, as an innovative medium of communication provides a novel interactive model in comparison with traditional face-to-face communication, enterprises cannot avoid uncertainty and risks when they adopt social media. Numerous studies have revealed that enterprises emphasize risk management in supply chains. With the rapid growth of social media, new challenges have emerged not only for each supply chain management (SCM) process but also for all supply chain stakeholders. If the opinion of enterprises about the risks associated with the adoption of social media in the supply chain is understood, thenvarious types of behavior of enterprises in social media that use risk control and management strategies will help in the design of a response strategy of enterprises in the supply chain. To maximize the potential of social media, managers and designers of SCM systems must identify ways to use social media n improving the effectiveness and efficiency of their systems. An appropriate assessment framework for risks and their interdependencies in SCM must be built before adopting social media. This study examines enterprises’ use of social media, regards SCM as a category, and determines the sources of risk in the use of social media in the supply chain in line with the development status of social media. The fuzzy Delphi method is adpoted to confirm the importance of key risk factors, and decision-making trial and evaluation laboratory (DEMATEL) is used to confirm the relationship amonf the risk criteria. The key risk criteria are combined with DEMATEL-based analytic network process (DANP) weights to show the relative importance of the dimensions or criteria in the supply chain of Taiwan’s machine accessory industry. This study provides empirical evidence that for different stakeholders within different social engagement phases, the risks they encounter when adopting social media are different, and this problem with two perspectives can be solved by DANP. This study aims explore the risks and respond strategies of supply chains when adopting social media through the two perspectives.

並列關鍵字

social media ； supply chain management risk ； social engagement phase ； decision making trial and evaluation laboratory (DEMATEL) ； DEMATEL-based analytic network process (DANP)

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