平台事業廠商之經營發展策略探討—以Alphabet 公司為例

Analysis of Business Growth Strategy in Platform Ecosystem: The Case of Alphabet

鮑萱(Hsuan Pao)

指導教授 ： 陳忠仁

國立臺灣大學/管理學院/商學研究所/碩士(2019年)

https://doi.org/10.6342/NTU201904080

摘要

無資料

關鍵字

平台事業 ； 經營發展策略探討 ； Alphabet 公司

並列摘要

The Google company was officially launched in 1998 by Larry Page and Sergey Brin with its Google Search, which now becomes the most used web based search engine in the world. The search engine soon successfully dominated the market. In 2003, the company settled in Mountain View and quickly became one of the largest media companies globally. The company have launched multiple internet related products and services starting from digital advertising technologies, search engine, cloud computing, software, and to hardware. The company’s rapid growth over the years has triggered a chain of products, acquisitions, and partnerships beyond Google’s core search engine. It is thus vital to understand its strategy over the years and what would be its future move to maintain its competitive advantage and continue its domination of the digital advertising industry when facing fierce competition.
This study focused on the industry and case study utilizing its resource and capacity, five force analysis, SWOT analysis, and platform strategy to analyze its growth opportunities and challenges. Conclusion and recommendation were given for its future development in the next five year.

並列關鍵字

Business Growth Strategy ； Platform Ecosystem ； The Case of Alphabet

參考文獻

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[5] "SWOT Analysis: Discover New Opportunities, Manage and Eliminate Threats". www.mindtools.com. 1006. Retrieved 24 February 2018.