臉書與現實的性格差距對個體幸福感的影響：臉書頁面態度同質性的調節

The Effect of Discrepancy on Personality between Facebook and Real-life : Moderated by Homogeneity of Attitude on Facebook

林韋愷(Wei-Kai Lin)

指導教授 ： 葉光輝

國立臺灣大學/理學院/心理學研究所/碩士(2017年)

https://doi.org/10.6342/NTU201701951

摘要

網路蓬勃發展，人類許多活動漸漸轉移到網路中，社交行為亦然。目前，臉書（Facebook）為最大的網路社交網站，使用者在上面能夠與好友進行各種社交活動、情感聯繫。臉書具有網路場域的幾點特性，即：有限感官、身分彈性。容許個體能夠在臉書頁面中發展、呈現出自己想要的理想我；同時，臉書採取實名註冊制，充滿各種現實世界的社交關係，導致個體在臉書上的言行必須表現出眾人所期待的應然我。本研究從Higgins（1987）的自我差距理論出發，使用階層迴歸分析法探討個體臉書與現實之間的自我展現在五大性格上的差異是否依然會如Higgins 所言，對個體造成負面的影響。同時，也將納入個體臉書頁面上的態度同質性因素，探討同質性是否會調節自我差距所帶來的影響效果。經由對149 個樣本資料進行分析，結果發現：外向性的差距越大者，其現實幸福感越低；神經質的差距越大者，其臉書幸福感越高。在臉書頁面態度同質性調節作用的分析中，發現：臉書態度同質性在臉書親和性、開放性上與現實幸福感關係上具有調節效果；臉書態度同質性在神經質差距之絕對值與臉書自尊程度關係上具有調節效果。本文最後對研究結果進行討論並提出未來研究方向。

關鍵字

自我差距理論 ； 臉書 ； 臉書態度同質性 ； 臉書幸福感

並列摘要

In recent years, lots of human activities have been transferred to the internet, and so has social behavior. Through Facebook, the most popular social website, users are able to connect with friends and maintain real-life relationships. Individuals are able to create their ideal presentation of personality on Facebook, a cyberspace, owing to its psychology features such as reduced sensations and identity flexibility. Meanwhile, Facebook uses real-name registration and is greatly involved with lots of real-life relationships, so individuals must present themselves in the right way to meet others’ expectations. Therefore, this study begins with Self-Discrepancy Theory（Higgins, 1987）and uses hierarchical regression to discover the connection between self-discrepancy on Big-five model and well-beings on both real-life and Facebook. After that, we also measure the homogeneity of attitudes on Facebook pages to see if there is a moderating effect on the relationship between self-discrepancy on Big-five model and well-beings on both real-life and Facebook. Data of 149 samples collected from a Taiwanese bulletin board system are analyzed, and the results show that there is a negative correlation between the discrepancy of extraversion and well-beings in real life, and the discrepancy of neuroticism is positively correlated to well-beings on Facebook. In addition, homogeneity has moderating effect between agreeableness on Facebook and well-beings in real-life, openness on Facebook and well-beings in real-life, and discrepancy of neuroticism and well-beings on Facebook. Based on these results, limitations and suggestions to future directions are discussed.

並列關鍵字

Self-Discrepancy Theory ； Facebook ； homogeneity of Facebook ； well- beings on Facebook

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