陸客來台觀光之資料分析研究

An Empirical Analysis and Research on Mainland Tourists to Taiwan

蕭宇文(Yu-Wen Hsiao)

指導教授 ： 林建甫

國立臺灣大學/社會科學院/經濟學研究所/碩士(2018年)

https://doi.org/10.6342/NTU201800700

摘要

自2008年兩岸大三通後，陸客來台開始在各方面影響台灣已超過7年之久，是故政府已累積了一定的資料量可供分析。本文遂以交通部觀光局、經濟部統計處之資料為基礎，接著筆者用前二者資料整理而得之表格與圖形分析陸客來台對台灣總體經濟之效果，並為政府提供了相關建議政策作為參考。本文發現隨著我國對陸客來台的政策日益寬鬆，陸客不論是來台人數以及消費金額等，都已成為台灣最大觀光收入來源。陸客來臺灣觀光對觀光相關行業進行消費，進而得到陸客對台灣「觀光總收入」有顯著性的貢獻。本文並以新南向政策之對象國家做觀察比較，發現陸客以外之旅客人數確實增加了，但因其消費能力仍無法替代陸客的消費能力，使得觀光外匯收入不增反減。大陸商務客人相較於大陸觀光客完全不受季節、政治等因素影響，很穩定，而大陸觀光客團客人數相較於自由行人數則波動較大。另外大陸觀光客來台旅遊在購物方面花費最多之項目為購買珠寶或玉器，而陸客在旅館之相關支出費用則是在各國中為最少的，雖然陸客的旅館費用支出占本身及各國中相對較少，但因陸客人數眾多，大陸觀光客的多寡是可左右臺灣旅館及民宿整體的客房住用率及旅館、民宿之各項收入，進而影響台灣旅宿業的損益。

關鍵字

陸客 ； 觀光 ； 台灣 ； 消費 ； 新南向政策

並列摘要

Since the cross-Strait Three links held in 2008, it has been more than seven years since mainland tourists came to Taiwan to influence Taiwan in all aspects. Therefore, the government has accumulated a certain amount of data for analysis. This article is based on the information from the Tourism Bureau, MOTC and the Ministry of Economic Affairs Department of Statistics. Then the author analyzes the effect of landings from Taiwan to Taiwan on the basis of the tables and figures compiled by the former two, and provides relevant suggestions to the government Policy as a reference. This article finds that with the increasingly looser policies of mainland tourists coming to Taiwan, mainland tourists have become the largest source of tourism revenue in Taiwan, regardless of the number of people coming to Taiwan and the amount of spending. Mainland tourists came to Taiwan to spend money on sightseeing-related industries, and mainland tourists made significant contributions to Taiwan's "total tourism revenue." Based on the observation and comparison of countries targeted by the New Southbound Policy, this paper finds that the number of tourists outside the mainland has indeed increased. However, their spending power can not substitute for the spending power of Mainland tourists, so that the tourism foreign exchange revenue decrease. Compared with mainland tourists, business travelers from mainland China are not affected by factors such as seasons and politics. They are very stable. The number of mainland tourists traveling in groups is more volatile than the number of people traveling without restrictions. In addition, mainland tourists travel to Taiwan to spend the most shopping items to buy jewelry or jade, while the relative cost of landlords in the hotel is the lowest in all countries, although the cost of hotel and hotel guests occupy themselves and in various countries However, due to the large number of landlords, the tourist arrivals in mainland China will affect the overall room occupancy rate of hotels and guesthouses in Taiwan and the revenue from hotels and guesthouses, which in turn will affect the profit and loss of the hotel industry in Taiwan.

並列關鍵字

mainland tourists ； sightseeing ； Taiwan ； spending ； New Southbound Policy

參考文獻

王逸峰，(2009)，〈中國觀光客來台對台灣觀光業的影響〉，《新世紀論壇》第45

化事業股份有限公司出版。

蔡依蓁，（2011），〈預見觀光旅遊新藍圖〉，《台灣經濟研究月刊》，第34卷，第

劉瑋婷，（2009），〈開放陸客來台觀光之影響與探討〉，《台灣經濟研究月刊》，第

李如淑，(2005)，〈人格特質、旅遊動機與旅遊滿意度之相關研究─以大陸及日本