B2C電商入倉快速到貨之商業模式研究

在現今電商越來越蓬勃發展的時代，消費者對於商品到貨時間敏感度也隨著提高。本論文旨在研究如何透過商品需求的預測以及縮短撿貨包裝時間和決定訂單處理順序，讓B2C電商在消費者下單後，將倉庫中的存貨送達消費者之快速到貨商業模式。本論文提出此商業模式中應該透過需求的準確預測以及根據商品需求變化來動態調整電商倉庫中儲位位置的排列、規劃撿貨最短路徑進而縮短撿貨所需花費的時間，以及根據商品所剩的處理時間來決定處理順序來達到快速到貨。在儲位順序根據商品需求調整之後，使得較常出貨的商品被放置在距離較短的儲位。撿貨員可以根據已經利用基因演算法設計好的最短路徑撿貨單依序撿貨。而商品的處理順序可以根據前置的時間長短來決定。透過這樣的商業模式設計可以讓電商在接到訂單之後，縮短商品的撿貨包裝處理時間並讓所有商品皆可以快速送達消費者手中。最後本研究以價值創造循環，重新拆解架構，找出快速到貨的價值附加。從創新提供快速到貨，加快倉庫循環速度，透過供應循環增加訂貨量到利用更多的商品品類吸引消費者以及增加商品數量以增加電商銷售形成一個完整且有持續性的價值創新循環。

關鍵字

B2C電商；入倉模式；快速到貨；最短路徑；價值創造循環

並列摘要

Recently, e-commerce had developed and grown significantly. Consumers are likely to be more time-sensitive. This study aims to predict the needs of products and reduce the processing time in warehouses which take to pick up the products need to ship and wrap it up. And this study also decides the criteria to determine the processing orders. The fast-shipment business model have shortened processing time and determined processing orders so that consumers can receive the product in shorter time after making order.This study proposes that it should predict the needs of products precisely and the location where products store should change dynamically according to the needs and planning the shortest path to pick up products in order to shortening the processing time. And the study also decides the criteria to determine processing order by target time subtracting shipping time.After adjusting the stored place, products with higher shipping frequency would be placed at nearest place of starting point and employee can pick up the products according to the sequence which generated by genetic algorithm. And the processing order can be evaluated based on the time left to ship. By this design of business model help the company to ship the products to the customer quickly after receiving the order.Finally, the study deconstructs the structure and uses Value Creation Cycle to identify the value-added service of fast-shipment. From delivering products quickly to accelerate the cycle times of warehouse, increasing putting orders to brands to refill the warehouse. After putting more orders, the company can have more kinds of products or more quantities so that can attract more users and increase the sales to form a sustainable Value Creation Cycle.