格林期貨的發展戰略研究

隨著商品期貨、金融期貨和期貨期權交易的不斷上市，期貨公司“分化現象”日趨明顯，行業並購重組日漸加快，格林期貨作為全國最早成立的期貨公司之一，同樣面臨著發展戰略的再定位問題。本文以發展戰略為分析主線，通過分析公司所處的內外部環境，明確發展方向和市場定位，選擇合適的發展戰略，制定目標並加以貫徹和實施。本文主要分為六個部分。第一部分，主要介紹了期貨市場的研究背景，提出了本文主要研究的問題，並分析了企業戰略等相關文獻綜述，以及戰略管理的分析方法，提出了本文的研究思路和研究內容。第二部分，分析了國內外期貨行業的發展現況，包括對歐美等發達國家期貨公司的業務模式和國外期貨公司在金融市場中定位的研究，對我國期貨公司在金融市場中的定位，以及我國期貨公司主要的業務模式，並通過對國外成熟期貨市場發展狀況的對比分析，研究我國期貨市場尚存的差距，以及未來的發展方向。第三部分，主要分析格林期貨的外部環境，包括宏觀環境分析和行業競爭分析，以及外部機會與威脅的分析。通過對外部環境中的機會和威脅的應對分析，為格林期貨制定合適的發展戰略，有效實施相關措施提供有效的依據。第四部分，主要是格林期貨的內部條件分析，運用VRIO分析法對格林期貨公司現狀、核心能力進行了分析，總結了其內部的優勢和劣勢。第五部分，在內外部環境分析的基礎上，進一步運用SWOT理論模型，就如何利用內部資源和外部環境提出了側重點不同的四種備選戰略，並結合企業實際，提出了格林期貨的發展戰略、總體目標，和差異化的戰略。在此基礎上，根據不同的客戶需求，分析了格林期貨的市場細分和客戶定位。第六部分，制定了八項具體的實施措施，並配合企業內部控制體系的約束，確保上述戰略目標的成功實施。本文在公司面臨轉型的時機下提出的發展戰略，有助於幫助格林期貨進一步提升在行業內的市場份額，實現最終成長為國內一流的金融服務期貨公司的戰略目標。論文對格林期貨的現實工作有較強的指導意義，也對行業內其他民營期貨公司的發展有一定借鑒和參考意義。

關鍵字

發展戰略；經紀業務；格林期貨

並列摘要

Along with the development of commodity futures, financial futures and options on futures trading on the market, the futures company “differentiation” is becoming more and more obvious, industry mergers and acquisitions gradually accelerated, Green futures as one of the Futures company was founded, is also facing the problem of development strategy and positioning. In this paper, the development strategy as the main line, through the analysis of the company’s internal and external environment, clear the direction if development and market positioning ,choose the appropriate strategy, set goals and implement. This paper is divided into six parts. The first part, mainly introduced the research background of the futures market, puts forward the main research problems, and analysis of the literature review of corporate strategy, and strategic management analysis method, the paper puts forward the ideas and research content. The second part, analyzes the status development of futures industry home and abroad, including the study of Europe and the United States and other development countries the Futures Company’s business model and foreign Futures Company in financial market positioning, the positioning of Chinese Futures company in the financial markets, and china’s futures company main business model, and through the comparison of the development status of the foreign futures market analysis of china’s futures market, the remaining gap, and the future development direction. The third part, mainly analysis green futures in the external environment, including macroeconomic environment analysis and competition analysis, and analyses the external opportunities and threats. Based on the opportunities and threats in the external environment to analysis, to develop an appropriate development strategy for green futures, the effective implementation of relevant measures to provide effective basis. The fourth part, mainly analyzes green futures internal conditions, using the VRIO analysis method to analyze the current situation of green futures company, core competence, and summarizes the internal strengths and weaknesses. The fifth part, based on the analysis of internal and external environment, future using the theory of SWOT model, put forward four kinds of strategies for different emphasis on how to use the internal resources and external environment, and combined with the actual business, put forward the development strategy, green futures overall goals, and differentiation strategy. On this basis, according to the different needs of customers, analyzes green futures market segmentation and customer orientation. The sixth part, formulated eight specific implementation measures, and cooperate with the enterprise internal control system constraints, to ensure the successful implementation of strategic objectives. The development strategy proposed transition time in the company, help Green futures to further enhance the market share within the industry, to achieve the ultimate growth for the strategic goal of the domestic first-class financial services Futures Company. There is a strong guiding significance in the practical work of Green futures, have certain reference and reference significance for other private Futures Company within the industry development.