物流園區之經營策略分析-以中華郵政物流園區為例

法規的限制，加上科技發達及生活型態的改變，中華郵政的傳統營運模式受到強大的衝擊，實體通路的持久優勢已然漸次消失，因此近年來中華郵政加速推動「智慧物流」、「數位金融」及「資產活化」等三大領域的發展，以持續加速轉型，提升競爭力。在「智慧物流」方面，除了這幾年中華郵政在全國各地積極建置的「i 郵箱」，讓消費者全天24小時都可交寄及收取包裹之外，隨著包裹與快捷業務量的逐年提升，再加上消費者極度重視商品的配送速度，建置擁有自動化設備以提高作業效率的大型智慧物流園區勢在必行。位於桃園市龜山區機場捷運A7站旁、占地17.14公頃的「郵政物流園區」，是中華郵政為了因應智慧物流時代的來臨，結合既有的綿密郵遞網絡、順應蓬勃發展的電子商務及物流型態的改變，建立以消費者需求為導向之新營運模式。中華郵政希望藉由園區提供完整的物流供應鏈，加上跨部會協同作業機制，海關直接駐點，縮短通關時間，提供倉儲、理貨、郵件處理、關務、檢驗、檢疫、郵件運遞等整合服務，吸引上下游業者進駐，成為臺灣物流產業的新亮點。本研究採個案分析的方式，以中華郵政公司為主要研究對象，主要目的在透過SWOT分析，提出中華郵政物流園區各種優勢、劣勢、機會與威脅條件，並藉由TOWS策略矩陣，將各項條件要素相互配合之後，提出中華郵政物流園區之發展建議。本研究針對中華郵政物流園區之經營管理提供四項建議策略，包括專業的物流經營管理人才培育、重視物流園區的風險管理、藉由與網家合作，學習並提升自營業務能力，以及落實創新的經營理念。

關鍵字

中華郵政；物流園區； SWOT分析； TOWS策略矩陣

並列摘要

With the restriction of laws and regulations, the development of science and technology and the change of life style, the traditional operation mode of Chunghwa Post has been strongly impacted, and the lasting advantages of physical channels have gradually disappeared. Therefore, in recent years, Chunghwa Post has accelerated the development of three major fields, namely "smart logistics", "digital finance" and "asset activation", in order to continue to accelerate the transformation and enhance competitiveness. In terms of "smart logistics", in addition to the "I mailbox" that Chunghwa Post has actively built throughout the country in recent years, so that consumers can deliver and receive packages 24 hours a day, with the increasing volume of package and express business year by year, and consumers attach great importance to the distribution and delivery speed of commodities, it is imperative to build a large smart logistics park with automatic equipment to improve operation efficiency. The "Postal Logistics Park", located next to the A7 station of Guishan airport subway in Taoyuan City, covers an area of 17.14 hectares. In response to the arrival of the era of smart logistics, Chunghwa Post has established a new business model oriented by consumer demand in combination with the existing dense postal network and the changes in the booming e-commerce and logistics patterns. Chunghwa Post hopes that through the park to provide a complete logistics supply chain, coupled with the inter ministerial cooperation mechanism, the customs will be stationed directly, shorten the customs clearance time, provide integrated services such as warehousing, tally, mail processing, customs affairs, inspection, quarantine, mail delivery, etc., and attract upstream and downstream operators to settle in, becoming a new highlight of Taiwan's logistics industry. This research adopts the method of case analysis and takes Chunghwa Post Company as the main research object. The main purpose is to put forward various advantages, disadvantages, opportunities and threats of Chunghwa Post Logistics Park through SWOT analysis, and put forward development suggestions of Chunghwa Post Logistics Park after coordinating various conditions and elements through tows strategy matrix. This study provides four strategies for the operation and management of Chunghwa Post Logistics Park, including professional logistics operation and management personnel training, paying attention to the risk management of the logistics park, learning and improving the self-supporting business ability through cooperation with webmasters, and implementing innovative business ideas.