電子零組件通路商策略發展之研究 -以全科科技股份有限公司為例

A Study on the Developing Strategy for IC Distributors -A Case Study of “Alltek Technology Corp.”

謝宏昌(Hung-Chang Hsieh)

指導教授 ： 游張松

國立臺灣大學/管理學院/商學組/碩士(2008年)

https://doi.org/10.6342/NTU.2008.10541

摘要

近20年來，無疑的，台灣靠著多項電子產品的世界第一，不斷的在國際上發光發熱，而促使這電子產業大放異彩的重要推手是”IC(半導體)通路公司”；在1990~2000年間的IC通路產業，其著實享受過ㄧ段美好的營收及獲利之成長。但隨著網際網路的快速成長，相對資訊變的透明，很多以前因資訊不對稱的超額報償不復在。也隨著下游製造產業規模越來越大，讓中間的IC通路商一方面營收不斷擴大，但毛利率也不斷的下滑，經營環境日趨不易。

個案公司－全科科技股份有限公司，在整個IC通路產業中屬於中型規模，長期耕耘於電信、通信及無線專業技術領域，近五年來營收快速成長，但也面臨毛利率下滑，但每年EPS仍穩定介於2~3元之間，在同業間屬於相對穩健的ㄧ家公司。個案公司為了能夠更上ㄧ層樓，藉由本身堅強的研發及行銷團隊，選定了在亞洲著墨不多的＂海洋電子＂領域積極投入。

本研究以五力分析、SWOT分析及藍海策略分析、個案公司競爭要素，試著找出適當的發展策略。並提出些建議，希望這些建議除了能夠提升個案公司的未來發展，也能夠給整體IC通路產業作為發展參考。

關鍵字

IC通路商 ； 策略分析 ； 藍海策略 ； 策略發展 ； 個案研究

並列摘要

For the past two decades, Taiwan companies create a lot of “No. 1” at electrical industrial in the world. The driving force behind for such glorious achievements is the IC (Integrated Circuit) distributors, which provide various solutions, sufficient technical supports and aggressive prices to help driving the market.

During 1990~2000, it was obviously a good time for IC distributors. Most of the distributors enjoy the revenue growth and super profit. However, the rapid expansion of Internet and powerful searching engines from service providers, all of the products and prices information are relatively “transparent” comparing with 10 or 20 years ago. The IC distributors could not manipulate either the product information or price between IC venders and customers as usual. At the meantime, the manufacturing companies get more bargain power when the purchasing volume increases and the IC distributors sacrifice their profits when they want to bid for the business at manufactures.

As the case study in this paper – Alltek Technology, she is a middle size IC distributor in Taiwan and devote in telecom, data communication and wireless fields with technical expertise. During the past five years, the revenue grows rapidly at Alltek Technology, yet the profit also decreases tremendously. Nevertheless the EPS still keeps at NT$2~3. For diversifying the company operation and creating more business for companies, Alltek fully utilize her advantages at R&D, marketing and price advantage from venders to have “marine products” where the majority of Asia companies are not familiar with.

In this paper, it utilizes Porter’s 5-force analysis, SWOT and Blue Ocean Strategy to develop the proper strategy for Alltek Technology. With the strategy, it is expected it will help Alltek Technology to enhance the company competitive in IC distributors for coming years. It is also expected this paper to be a good reference for other IC distributors to have their own strategy.

並列關鍵字

IC Distributor ； Strategy Analysis, ； Blue-Ocean Strategy ； Strategy Development, ； Case Study

參考文獻

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