智慧卡產業結構分析及競爭策略

Industry Structure Analysis and Competition Strategy of Smart Card

陳銘毅(Ming-Yish Chen)

指導教授 ： 吳青松

國立臺灣大學/管理學院/國際企業學研究所/碩士(2005年)

https://doi.org/10.6342/NTU.2005.03050

摘要

本論文旨在探討智慧卡產業的演進過程，分析其產業結構、市場狀況、產品技術及相關的產業標準，進而了解產業的競爭關鍵因素及現有領導廠商的競爭策略。

本論文利用各項產業分析與策略相關理論做為研究工具，以「結構-行為-績效」的模型理論為分析的基本架構，以網路產業特性、資訊產業特性、及供應網等理論進行智慧卡產業結構分析，以波特競爭優勢及賽局競合策略等理論進行產業內參與者的競爭分析，搭配市場和網路蓃集的資料，以及相關從業的經驗，嚐試將智慧卡產業的發展過程勾略出競合狀況，希望能從中擷取經驗做為同業及新進者的參考。

最後，本研究針對此產業，提出台灣廠商未來努力發展的方向，以及數項值得未來繼續研究的議題

關鍵字

智慧卡 ； 產業結構分析 ； 競爭策略

並列摘要

Industry Structure Analysis and Competition Strategy of Smart Card

This study is to investigate Smart card industry's evolution process, analyze the industry structure, market situation, product technology and relative industry standard, and to find out industry's competitive key successful factor and existence leader manufacturer's Competition strategy.

The study takes the advantage of industry analyses and relative theories as a research tool. "Structure - Behavior - Performance " Model theory is the main analytic framework, and bases on the element of 「Network Effect」、「Information product platform」、 「Supply Networks」 as a method to analyze Smart card industry structure. It also bases on the 「M.E. Poter Competitive Advantage Theories」 and 「Games theory & Co-competition strategy」to analyze participant's Competition strategy in this industry.

Analyzing the information form the market and internet, referring to the relative industry experiences, and describing the Competition situation of Smart Card industry's development process will be the experience reference for later comers in this industry.

In conclusion, this research will provide the future development direction and several worthy research topics for Taiwan manufacturers.

並列關鍵字

Smart Card ； Industry Structure Analysis ； Competition Strategy

參考文獻

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