By employing the constitutent stock of Taiwan 50 as investigated samples, this study explores whether investors are able to beat the market by trading these stocks in accordance with the trading signals emitted by Bollinger Bands (BB). The results reveal that investors might beat the market by buying stocks as the share prices falling down the lothis studyr band of BB as revealed significantly positive abnormal returns. Hothis studyver, investors might not beat the market by selling even short-sell stocks as the share prices rising up the upper band of BB; on the country, they might beat the markets by buying rather than short-seling stocks as revealed significantly positive abnormal returns, i.e. momentum strategies are appropriate in this case.