- 學位論文
以自我效能理論探討智慧型手機通訊軟體使用成癮-以通訊軟體LINE為例
Using Self-efficacy Theory to Explore Smartphone Addiction of Messaging Application: The LINE case
摘要
從2011年6月，LINE在手機應用程式平台上發布，此通訊軟體讓使用者以更能縮短人與人之間溝通的距離，但也因此減少人與人之間的近距離互動。從LINE一開始定位為通訊軟體後，並一直持續更新並增加更多的服務內容，進而增加使用者的使用意圖。 本研究透過問卷的形式來蒐集資料，問卷對象為LINE使用人員，加入了自我效能理論模式裡的人際自我效能、情感自我效能、LINE自我效能來探討對於使用LINE並造成成癮的影響，並加入調節變數焦慮以及手機黏著度來探討使用LINE造成成癮的行為。 本研究結論成果顯示「自我效能」確實對使用者使用LINE造成成癮有正向影響，但影響使用者最大因素來自於「焦慮」及「手機黏著度」。整體來說「自我效能」調節變數「焦慮」及「手機黏著度」確實為讓使用者更影響使用LINE造成成癮的因素。本研究貢獻在於讓使用者了解自我效能造成成癮的影響因素的理解並作為未來研究方向的基礎。
並列摘要
Since Line launched on the mobile application platform in June 2011, LINE has enabled users to more closely communicate with each other, but also to interact less closely with each other. At first LINE was initially positioned as a communication software, it has been continuously updated and added more service contents, and increasing users' usage intentions. The data of the study is collected through the questionnaire, questionnaire object is focused on the LINE personnel, added the self-efficacy theory model of interpersonal self-efficacy, emotional self-efficacy, LINE self-efficacy to explore for using LINE and cause the effects of addiction, and added regulatory variate anxiety and adherence rate of using mobile phone to explore the addiction of using LINE. The results of this study shows that "self-efficacy" does have a positive effect on the addiction of LINE users, but the most influential factors are "anxiety" and " adherence rate of using mobile phone ". Overall, self-efficacy, regulatory variate anxiety and adherence rate of using mobile phone were found to cause the addictive factors for LINE users. The contribution of this study is to provide users with an understanding of the factors that self-efficacy can cause the addiction of the Line users and to be served as a basis for future research.
參考文獻
延伸閱讀
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