海外市場進入意圖：移民創業家能力的影響

Entrepreneurial entry intention in a foreign country: the impact of immigrant entrepreneurs' capabilities

莉亞(Victoria Zago Mendes)

指導教授 ： 溫丹瑋

淡江大學/商管學院/經營管理全英語碩士學位學程/碩士(2023年)

https://doi.org/10.6846/TKU.2023.00096

摘要

“移民企業家”一詞是指一群不同國籍的人，由於各種原因移民到另一個國家，然後開始創業。
在海外投資幾年後，移民是潛在的企業家，因為他們傾向於為自己打工； 移民通常有創業文
化。但是，在第一個企業開始之前，有一些條件必須滿足，例如企業家在東道國的實際網絡，
他們的經驗，以及創業需要的知識 國外，因為擁有必要的時間和專業知識以確保必要的資金
至關重要。
該研究的調查問卷為更多地研究移民企業家的意圖提供了一個有用的基礎，同時也考慮了他
們的網絡、經驗和知識。 數據包括本文中五個變量的該主題的詳細信息； 文化智力、社會資
本、知識和經驗、創業意向。 本研究以移居他國的巴西人為例，研究移民的創業意向。 該調
查的因素和驗證性分析測試以 Likert 7 量表的結果為指導，並評估了 Likert 量表問題的可靠
性。 IBM SPSS 被用來構建這個程序。 此外，WarpPLS 軟件用於檢查調解分析並調查調查的
有效性。

關鍵字

創業意向 ； 移民企業家 ； 文化智商 ； 巴西

並列摘要

The term “immigrant entrepreneurs" refers to a group of people of different nationalities who
immigrate to another nation and then start their enterprises for various reasons. With a few more years
invested overseas. immigrants are potential entrepreneurs due to their tendency to work for
themselves; immigrants often have an entrepreneurship culture. But nevertheless, there are certain
conditions that must be met before the first enterprise can start, such as the entrepreneurs' actual
network in the host nation, their experience, and the knowledge those who need to start a business
abroad since it is crucial to have the required time and expertise to assure the necessary funding.
The study's questionnaire provides a useful base for more research into the intentions of immigrant
entrepreneurs while also taking into consideration their network, experience, and knowledge. The data
included details on this topic for the five variables in this thesis; cultural intelligence, social capital,
knowledge and experience, and entrepreneurial intention. This research studies the entrepreneurial
intention of immigrants and adopts Brazilians who move to other countries as the example. The
survey's factor and confirmatory analytical testing was guided by the results of the Likert 7 Scale, and
the reliability of the Likert scale questions was also assessed. IBM SPSS was used to construct this
program. Additionally, WarpPLS software was used to examine the mediation analysis and investigate
the survey's validity.

並列關鍵字

Entrepreneurial Intention ； Brazil ； Cultural Intelligence ； Immigrants Entrepreneurs

參考文獻

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