智利出口市場多樣化策略研究

智利為世界上最自由開放的經濟體之一，近年來以出口導向政策積極拓展多樣化的產品與市場。本研究主要從由自由貿易協定、全球生產網路、政策網絡與國家品牌行銷四個層面來探討智利的出口市場多樣化策略。本研究發現智利的出口市場逐漸趨於分散，而且其擴展的市場並不局限於區域內而是全球性的，因而智利的產業成為全球生產網絡中的一環。產業聚落的形成、國家品牌的推廣、自由貿易協定的簽署都是協助開發多樣市場的政策工具，藉由這些政策的推動與不斷的創新升級，為智利在全球競爭中提供充足能量，這些能量也使智利產業獲得更健全的發展。

關鍵字

智利；市場多樣化；出口推廣；貿易政策；自由貿易協定；全球生產網絡；政策網絡；國家品牌

並列摘要

Chile is one of the most liberal and open economy in the world, actively pursuing export-oriented policies, in recent decades, in expanding and diversifying its production and export markets. The main purpose of this study is to explore Chile’s export diversification strategy from the perspectives of free trade Agreements, global production network, policy network and national branding. The study found out that Chile is increasingly diversifying its export markets which are global rather than regional. Therefore Chile has become a member of the global production network. With implementation and continuous innovations in policy instruments of developing diversified markets such as forming industrial clustering, promotion of national brand and signing FTAs. Chile has built a competitive capability which helped in achieving a healthy industrial development.

並列關鍵字

Chile ； market diversification ； export promotion ； trade policy ； FTAs ； global production network ； policy network ； national branding

參考文獻

紀俊臣、林怡均。2007。〈檢視策網絡的運用〉。《公共事務評論》，卷8期1，頁31-46。

Agosin, Manuel R. and Claudio Bravo Otega. 2007. The Emergence of New Successful Export Activities in Latin America. Santiago: University of Chile.

Agosin, Manuel R. 2007. “Export Diversification and Growth in Emerging Economies”. Working Paper 233 (Santiago: Universidad de Chile).

Arndt, Sven W. 2001. “Production Networks in an Economically Integrated Region”. ASEAN Economic Bulletin, Vol.18, No.1, April, pp. 24-34.

Belloc, Marianna. 2011. Survey of the Literature on Successful Strategies and Practices for Export Promotion by Developing Countries. London: International Growth Centre.

國際替代計量

智利出口市場多樣化策略研究

全文下載

主題瀏覽