創業動機與人格特質對女性創業者因應策略之研究

女性創業已成為世界各國重要的經濟發展趨勢，被視為創新的突破力量，帶動更多的經濟成長。過去受到傳統文化影響，原本不利女性創業的環境，隨著知識及網路經濟時代的來臨，女性教育知識程度愈來愈高，對經濟活動的參與程度不斷增加，社會價值及兩性平權的觀念轉變，現今女力崛起的創業潮流，女性創業者的創業動機不再只有家庭及經濟因素的影響，已進而提升至追求自我價值實現、成就個人理想以及掌握經濟自主權等進階層次，因此，女性創業日益受到重視。根據所述，本研究採用質化研究方式，以四位女性創業者進行訪談，進一步了解女性創業者之創業動機、人格特質以及心路歷程，在創業過程時時刻刻遭遇的各種考驗，如何在兼顧家庭與事業的傳統框架之間取得平衡，而在創業所獲得實現自我的成就感，並且在事業成功後回饋貢獻社會的使命感。

關鍵字

女性創業；創業動機；人格特質；心路歷程

並列摘要

Female entrepreneurship – regarded as a novel power of innovation – has become an vital phenomenon of economic growth, and leading toward even larger scale of growth. In contrast of the past, when female entrepreneurship was confined under dominant traditional ideology, female entrepreneur has gained better condition as female receiving better education, female’s higher involvement of economic activities and altering social values such as gender equality. Nowadays, the motives of female entrepreneurship had gone from mere concerns over family and household expense, ascending to the level of self-actualization, dream-realizing and economic autonomy. Female entrepreneurship is drawing more attention. This study deploys qualitative research method, interviewing four female entrepreneurs to understand their motives, personality and all other challenges they encountered along the way of entrepreneurship. The study depicts how they reach a balance - which is demanded by the traditional ideology - between their family and business, the sense of rewarding along the way and how they came to feel a need to give back to the society as they became successful.