我國軍事校院招募機制與策略之研究

The Research of Military Academy Recruits Mechanism and the Strategic in Taiwan

趙美珠(Mei-Chu Chao)

指導教授 ： 蓋浙生

淡江大學/教育學院/教育政策與領導研究所碩士在職專班/碩士(2008年)

https://doi.org/10.6846/TKU.2008.00919

摘要

論文提要內容：
根據研究主題，本研究之主要目的有六：
一、探討我國軍事校院招募機制如何運作。
二、瞭解國軍人才招募中心招生之現況及問題。
三、分析國軍人才招募中心招募的策略。
四、分析國軍人才招募中心招募行銷的策略。
五、探討國軍人才招募中心將行銷策略應用於招生的實際符合程度。
六、根據研究成果提供國軍人才招募中心未來招生之建議。
為達成以上之研究目的，本研究兼採問卷調查法與訪談法，以使研究結果更加完善。首先，透過「我國軍事校院學生招募機制與策略調查問卷」進行調查研究，從中分析我國軍事校院學生之背景、特(素)質、從軍動機來源，以及如何透過招募機制(國軍人才招募中心)獲取入學資訊；並藉由訪談進一步分析比對，國軍人才招募中心如何運用行銷策略成功的招募更多的優秀人才。最後，本研究綜合文件分析法與比較研究法所得之資料，獲得結論歸納如下：
一、國軍人才招募中心組織結構重整，對軍校正期生招募未有顯著影響。
二、招募人員的培訓除素質外，升遷管道亦不可忽視。
三、五種行銷策略在招募成效上，均已具相當成效。
四、針對不同背景變項之學生，應採取不同行銷策略。

關鍵字

招募機制 ； 策略

並列摘要

According to the subject of this research, the main purpose of this study are: 1.To discuss how the military academy recruits mechanism operate in Taiwan. 2. To realize the current situation and problems of Recruitment Center of National Armed Forces. 3. To analyze the recruitment strategies of Recruitment Center of National Armed Forces. 4. To analyze the marketing strategies of Recruitment Center of National Armed Forces. 5. To discuss the degree of marketing recruitment strategies applied in reality of Recruitment Center of National Armed Forces. 6. According to the conclusion to provide the suggestions about the recruitment of Recruitment Center of National Armed Forces in the future.
In order to reach the purpose of above, this research uses questionnaire survey research and interview survey research method. First, use “The Questionnaire of Military Academy Recruits Mechanism and the Strategic in Taiwan” to survey. Besides, analyze the background, attributes and enlisted motivations of the students in military academy in Taiwan and how to get enrolment information through Recruitment Center of National Armed Forces. Furthermore, try to analyze how Recruitment Center of National Armed Forces use marketing strategies successfully to recruit more excellent students through interview survey research. Finally, the research combines the information with documentary analysis and comparative research to get the conclusions as following:
1. The remilitarization structure of Recruitment Center of National Armed Forces
didn’t affect the recruits of the students in the military academic obviously.
2. The fleshware and promotion channels can’t be ignored in the training of recruits
staff.
3. Five marketing strategies have increased the effects of recruitment.
4. The marketing strategies should be switched to different background students.

並列關鍵字

Recruits Mechanism ； Strategic

參考文獻

司徒達賢(1995)。策略管理。台北：遠流。

湯堯(2000)。學校經營管理策略。台北：五南。

湯淑貞(2001)。管理心理學。台北：三民。

邱彙傑（2000）。整合行銷傳播運用於國軍人才招募之研究-以軍事院校正期班、專科班為例。復興崗學報，75，73-204。

卓淑玲、劉瑞楨、鄧文章（2000）。影響軍校生軍職志向之相關因素之研究－以政戰學校為例。復興崗學報，70，103-130。