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  • 學位論文

電視購物廣告效果之研究

The Effect of Advertising Message in TV Shopping

指導教授 : 李月華
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參考文獻


1.Abernety, A.M. and Frank, G.R., (1996). The Information Content of Advertising: A Meta-Analysis. Journal of Advertising Research, 2: Summer, pp.1-17.
4.Auter, P. J. and Moore, R. L.(1993). Buying from a Friend: A Content Analysis of Two TV-shopping Programs. Journalism Quarterly, 70(2): pp.425-436.
5.Barnett, C.(2003). AS SEEN ON TV" in Florida Trend. St. Petersburg, 46( 4), pp.48.
6.Bauer, R. A.,(1960). Consumer Behavior as Risk Taking. Dynamic Marketing for a
7.Bauer, R. A. and Greyser, S. A. (1968). Advertising in America:The Consumer View.

被引用紀錄


陳欣蘭(2010)。壽險行銷通路中之電視購物通路〔碩士論文,淡江大學〕。華藝線上圖書館。https://doi.org/10.6846/TKU.2010.01406
宋美慧(2010)。電視購物旅遊商品節目行銷元素對消費者購買意願、信任及口碑影響之研究〔碩士論文,淡江大學〕。華藝線上圖書館。https://doi.org/10.6846/TKU.2010.01181

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