人格特質、自我呈現策略與幸福感：以社會支持觀點看Instagram情侶放閃貼文為例

本研究以Instagram情侶放閃貼文為例，從社會支持論探討人格特質、自我呈現策略與幸福感間的關係進行討論，觀察開放性人格特質、外向性人格特質與神經質人格特質如何影響Instagram用戶的自我呈現策略，以及透過不同自我呈現策略是否透過情感社會支持影響幸福感。本研究共回收401份有效樣本，使用線性迴歸分析以及結構方程模型中介效果路徑分析進行資料分析，研究結果發現開放性以及外向性人格特質使用逢迎性與模範性自我呈現策略在Instagram上放閃呈正向相關，在炫耀性與示弱性自我呈現策略上並沒有顯著的相關性，神經質人格特質與所有自我呈現策略上皆沒有顯著的相關性。逢迎性自我呈現策略、炫耀性自我呈現策略與示弱性自我呈現策略皆可透過情感社會支持中介影響幸福感。

關鍵字

放閃；人格特質；自我呈現策略；情感社會支持；幸福感

並列摘要

This study uses Instagram couples' Public Display of Affections （PDA） posts as an example to discuss the relationship between personality traits, self-presentation tactics and subjective well-being from the perspective of social support, and to observe how openness, extroversion and neuroticism affect Instagram users. self-presentation tactics, and whether different self-presentation tactics affect well-being through emotional social support. A total of 401 valid samples were collected through an online survey, and linear regression analysis and structural equation model mediation effect path analysis were used to conduct data analysis. The results of the study found that openness and extroversion personality traits were positively displayed on Instagram using gratuitous and exemplary self-presentation tactics. There is no significant correlation between conspicuous and weak self-presentation tactics, and neurotic personality trait has no significant correlation with all self-presentation tactics. Pleasing self-presentation tactics, conspicuous self-presentation tactics, and revealing self-presentation tactics can all affect subjective well-being through the mediation of emotional social support.