網路交友動機、自我呈現與幸福感之關係

The Relationship among Online Dating Motivations, Self-presentation and Well-being

方文熙(David Fang) ； 關荏元(Jen-Yuan Kuan)

《休閒產業與健康促進學術研討會》 2017 (2017/06) Pp. 181-198

摘要

網路虛擬世界蓬勃發展，科技日新月異，網路交友人數不斷攀升。綜觀過去研究，網路交友動機會影響使用者網路上的自我呈現，另有網路交友動機與幸福感的個別研究，未見三者之整合觀點。本研究的目的在探討網路交友動機、自我呈現與幸福感之關係，試圖了解大學生在網路中自我呈現是否為網路交友動機和幸福感的中介影響。以方便抽樣發放公私立49所大學之在學學生，2000份問卷，回收1664份，有效875份，有效回收率為53%。研究結果發現網路交友動機可以預測自我呈現，網路交友動機可正向預測幸福感，自我呈現也可以預測幸福感，而自我呈現扮演網路交友動機與幸福感的中介變項。本研究證明自我呈現在網路交友過程中扮演重要的角色，大學生在互動過程中，透過自我呈現的策略，與大學生在網路交友過程中的幸福感有關。根據研究結果，建議教育當局可開設大學生與網友互動之自我呈現相關課程，對於當今大學生以網路互動之生活型態有所助益。

關鍵字

網路交友動機 ； 自我呈現 ； 幸福感

並列摘要

Due to rapid growth of technology, the number of online daters has increased recently. Previous studies of online dating mostly focused on online self-presentation or motivations or well-being, but yet combination of them. This study investigates the relationship among online dating motivations, self-presentation and well-being, and whether self-presentation is mediated factor. The study collected questionnaire data of 875 college students who have online dating experience. A structural equation modeling analysis of convenience sampling data revealed that online dating motivations can predict self-presentation, and online dating motivations can also predict well-being positively. Additionally, online dating motivations and well-being are mediated by self-presentation. This study found the importance of self-presentation while college students build friendships through internet. The effective strategy of self-presentation would bring happiness. The current study suggests that schools should teach college students how to interact with net pals, so as to advance the life style of net interactive.

並列關鍵字

online dating motivations ； self-presentation ； well-being