在摩爾定律( Moore's law)下全球電子資訊產業變遷快速,電子產品生命週期變短、利潤越來越薄,在終端消費者對於高品質、低成本、短時間、多元附加服務等產品製造服務嚴苛的要求下,資訊電子製造產業已進入微利時代。但隨科技快速發展,產品市場飽和,換機潮消退,資訊電子製造廠於產品後續服務保固因生命週期短產品大量製造及廣大國際市場,於技術、人力、及材料成本上將是未來的一個重大問題。本研究針對現行快速成長液晶電視產業於後續維修上,提出維修全球運籌策略方案,分別為分散式管理策略與區域中心集中式管理策略兩個策略。本研究希望利用系統動態模擬建立其模式,並分別針對兩種策略於維修等級及用料種類採取分散式或採區域中心集中式對維修費用及顧客滿意度之影響,幫助企業權衡策略施行與應用於實際情形。期能協助資訊業者於跨入消費型家電產業於維修服務上,在產業中取得先機。
The Moore’s law implicated that the high-tech product life cycle is shortening every year. Under the influence of this fast-moving pace, the profit of the high-tech industry is getting thinner. Moreover, customer demands higher standard on quality and price, and is looking for the variety of service. The trend of the profit decreasing is certain. Facing the situation of technology developing in high velocity, saturated market and weakened replacement flow, high-tech industry has foreseen the service availability, skill and cost becoming serious matters for mass producing and global market in the incoming years. This study is focused on two global after-service strategies, distributed and regional-centralized. By using System Dynamic Simulation method, the strategies simulate how repair level and repair material category take effect on repair cost and customer satisfaction. This study evaluates the best fit strategy for high-tech companies, and furthermore to lower the barrier for them to transit to home device industry.