陌生化設計：智慧產品個案研究

A Case Study of Smart Product Design Using Defamiliarizatio

蔡易達(Yi-Da Tsai)

指導教授 ： 王鴻祥

國立臺北科技大學/設計學院/創新設計研究所/碩士(2009年)

https://doi.org/10.6841/NTUT.2009.00054

摘要

由於生活水準的提高導致現代人步調越來越快，對於事物只停留在認識而非了解。因此本研究提出陌生化的設計手法應用於產品設計，整理Shklovsky及Brecht等學者的陌生化觀點以及陌生化所應用的各領域案例，歸納陌生化的六大準則：原型、變形度、複雜性、新奇感、批判反思、新價值觀。並假設一個符合人類邏輯的陌生化架構，應用於設計六項鼓勵老人做家事的智慧概念產品，完成後於新一代設計展發放問卷測驗陌生化。
　　得到五點結論：1.陌生化的準則適用於產品設計，讓使用者產生新奇感。2.大眾皆認為複雜性為陌生化最重要的因素，批判反思最不重要。3.六產品中以Treat or Trick的陌生化程度最高，設計師在外顯層面之變形度與複雜性的判別與大眾較接近。4.設計背景與否並無明顯造成陌生化程度判別的差異。5.複雜性、新奇感及新價值觀為陌生化必備的歷程，且能夠讓設計師與欣賞者透過一樣的流程達到熟悉－陌生－再熟悉的歷程。

關鍵字

陌生化 ； 老人 ； 產品設計 ； 設計背景

並列摘要

As efficiency is seen as universal value in our modern society, we are encouraged to use products without thoughts. In order to find chances of improvement, we try to conclude six norms of defamiliarization from the perspective of Shklovsky and Brecht: “prototype”, “different forms”, “complexity”, “novelty”, “critical reflection” and “new value”. We hypothesize a framework of defamiliarization that conforms to logic of people and apply it to six smart projects for encouraging elderly doing chores.
Finally we get five conclusions: 1.The norms of defamilization is suitable for product design, it makes user feel novel and new value. 2. The complexity is the most important norm of defamiliarization, and the critical reflection is reverse. 3. “Treat or Trick” of six products is the most high of defamiliarization. The judgements of people of “different forms” and “complexity” are similar to designer. 4. There is no difference of judgements of defamiliarization between design background and normal background. 5. The “complexity”, “novelty” and “new value” are necessary norms for defamiliarization. Designers and audiences can go through the same process of defamiliarization to achieve “familiar-unfamiliar-refamiliar”.

並列關鍵字

defamiliarization ； elderly ； product design ； design background

參考文獻

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