玉市場經營空間之調查研究 - 以台北、台中玉市為例

Survey and studies of the trading environment of jade markets - Take Taipei and Taichung jade markets as examples

林劭均(Shao-Chun Lin)

指導教授 ： 宋立垚

國立臺北科技大學/設計學院/建築與都市設計研究所/碩士(2009年)

摘要

玉市場是我國在國際上的文化特色之一，但其公共設施大多破舊髒亂，內部環境亦有安全之虞。本論文針對由攤販自然集結而成的台北光華玉市與台中光復玉市，由政府規劃的建國假日玉市，以及私人單位規劃的台中文心玉市等四個玉市場，進行周邊環境、經營空間、設施之調查，並輔以問卷分析與深入訪談。結果顯示使用者對於所探討的四個玉市場內之公共設施普

關鍵字

玉市場 ； 經營空間 ； 公共設施

並列摘要

Up to date, traditional jade markets still retained internationally known cultural characteristics of Taiwan; however, most of the public facilities in the markets are dilapidated and messy, and the security of internal environment is also at risk. In this study, the regional environment, internal space, facilities survey, questionnaire analysis, and in-depth interviews were analyzed and investigated among four jade markets in Taiwan, including Taipei Jianguo weekend jade market, Taipei Guanghua jade market, Taichung Guangfu jade market, and Taichung Big Jade Market (Jade View Garden). Taipei Guanghua jade market and Taichung Guangfu jade market were formed naturally in the beginning by gathering some antique stall keepers. Jianguo weekend jade market was proposed and founded by the Building Department of Taipei Municipal Government. And Taichung Big Jade Market was planned by private sector. The questionnaire analysis results showed that generally customers shopping in these four jade markets were not satisfied with the public facilities, especially the customers in Taipei Guanghua jade market and Taichung Guangfu jade market. For the latter two markets it is hard to reach an agreement by all of the owners, resulting to a poor standard of public facilities and management. Jade market is formed by a large number of vendors, if self-government was unable to be achieved, many problems of management, services, and development would be occurred. In this situation members of the Government should step out and help the markets to set up their organizations and provide funds to improve the public facilities in order to facilitate the management and maintenance. According to the market’s location and environmental characteristics, a short-term and a long-term plans for each individual market should be proposed for sustainable development. The goals for short-term plan, such as setting up a dialogue platform to receive the suggestions or opinions of customers and merchants, improving the surrounding landscape, the public facilities and hardware equipments, changing the traditional business model, and increasing the theme activities, should be designed and accomplished in a short period of time. Long-term goals, such as transforming the jade market from "traditional commercial market" into "the tourism and leisure theme market", and establishment of brand positioning, should be well planned. This study inspects the spots remaining to be improved, and proposes some feasible ways to improve the trading environment of jade markets. It is hoped that this investigation is helpful in promoting sightseeing industry and providing some suggestions to the public and private sectors when establishing new jade markets in the future.

並列關鍵字

jade market ； trading environment ； spatial facility

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