台北市於民國80年代開始進入捷運系統的發展,且為了安置原地上商場拆遷戶、解決人車交織擁擠、停車及開放空間不足等問題,故配合捷運設施興闢地下街。如今捷運地下街已發展第9年,初期大都有經營不善、招商不易、空間定位不明等問題產生,目前情況雖改善但仍然不盡理想。 本研究透過用後評估(P.O.E)理論,進行文獻資料收集、案例分析、實地調查及問卷調查等方法,以建立地下街設置評量因素;並於實證地下街空間區位與經營管理特性發掘課題及擬定對策,以提供未來經營管理者參考。 本研究歸納以下重要結論:1.地下街設置評量因素包含空間區位、經營管理、開發程序、工程結構等四個評量層級。2.台北捷運地下街空間區位可分為環境區位、空間本質、空間使用等面向課題;經營管理可分為店鋪管理經營、形象定位、管理方式與約束等面向課題。3.台北市捷運地下街設置評量準則有「環境區位」、「內部空間」、「經營管理」、「管理維護」等四準則構面及十二個子項目。4.兩實證地下街用後評估分析,東區地下街於「環境區位」構面較適合設置地下街,於「內部空間」構面使用者認為重要且滿意度高;於「空間經營」及「管理維護」兩構面使用者認為重要但滿意度低有待改善。5.中山地下街於「空間區位」構面有較多課題;兩實證地下街相似課題有「空間經營」、「經營管理」等構面課題。
Taipei City entered the age of rapid transit system development in the 1990s. Unfortunately, this caused problems including the relocation of shops, traffic congestion, and insufficient parking space; therefore, along with the construction of the rapid transport system facilities, space was created for the opening of underground malls. These underground malls around the metro rail stations have been operating for nine years. In the early years, business was slow and it was not easy to find investors; in addition, the orientation of the mall spaces was indeterminate. Although these problems have been alleviated, much improvement still needs to be made. In this study I will carry out literature review, case analyses, field investigation, and questionnaire survey and based on the P. O. E. theory, I will establish a set of assessment criteria for the establishment of metro malls. Based on the actual spatial allocation and the management system I will sort out key issues and propose solutions, which can serve as a reference to the authorities concerned. I will make the following conclusions: 1. The relevant factors in the assessment of the establishment of metro mall spaces shall include the allotment of space, management style, development procedures, and construction framework. 2. The available space in Taipei’s metro malls can be analyzed from the following aspects: location, categorization, and use; management style can be treated from several points: store management, impression building, management style, and restriction. 3. The assessment guidelines on the establishment of Taipei’s metro malls include “location”, “space allotment”, “management”, and “maintenance”, and twelve other sub-items. 4. In my P. O. E. assessment and analysis of two of Taipei’s metro malls, the East metro mall is situated in a very appropriate location, while the “space allotment” is important for consumers and at the same time their degree of satisfaction is high. “Management” and “maintenance” are also viewed as important but the level of satisfaction is low and so both aspects need to be improved. 5. The Zhongshan metro mall has more issues related to “space location.” Both metro malls are similar in terms of the “management” and “maintenance” aspects.