組織文化導引之台灣IT公司的產品開發流程

Organizational Culture-Inspired Product Identity Approach for IT Corporations in Taiwan

張舜瑋(Shun-Wei Chang)

指導教授 ： 陳文印

國立臺北科技大學/設計學院/創新設計研究所/碩士(2008年)

https://doi.org/10.6841/NTUT.2008.00160

摘要

本研究主要分為三個階段，第一階段之文獻整理了解組織文化形成方式及對設計策略的影響，第二階段透過個案研究來了解組織對組織文化的塑造與執行時，針對新產品開發之產品識別策略所因應之策略及成效，第三階段交叉分析以及修正模式，最後提出結論與建議。
研究結論為：組織文化所代表著組織內部的活動狀況，以及對外部的識別作用；於組織內部養成鼓勵創新的文化，從公司高層決策者做起，於專案活動進行時可透過視覺化等溝通技巧，達到部門之間良性溝通的目的；公司內部鼓勵方式除了年度考績之外，更要培養部門主管對成員的鼓勵，以及部門成員自我激勵的氣氛，使得進行創新性活動會更順利。
進行產品識別策略時，可先了解目前公司狀況，作為發展識別策略前可以運用的設計資料，其次是定義發揮之精神或感覺，設計部門依照以上條件萃取出可運用之符號，運用於新產品設計上，並與銷售製造部門等進行修正討論，完成後在進行生產線導入之相關活動，於市場推出後經過銷售部門等方式，回饋執行之狀況作為下一開發產品的依據。

關鍵字

組織文化 ； 設計策略 ； 產品識別

並列摘要

This research is divided into three stages. At the first stage, secondary data is used in order to understand the way of forming organizational culture and the impact it brings to design concept. In the second step, we will find out the tactics and effect on the Product Identity of new products by cases when the organizations form and execute the organizational culture. The third stage, we will process cross match and revising models to propose the conclusion and suggestion finally.
The research conclusion is: Organizational culture represents not only the situation of internal activities, but also the function of external identification. It’s necessary to encourage developing a culture of creation and innovation from the top management on. While processing some activities, it would achieve the goal of positive mutual communication between departments through the skills, like visualization and etc.
Besides taking the annual evaluation as internal incentive, it’s more important to encourage the section leaders to inspire their members and develop the atmosphere of self- inspiration. That will make the innovation activities go more smoothly.
When executing the Product Identification application, we need to understand the present company situation well to be taken as the reference of developing further steps. Moreover, we have to definite the core spirit. The R&D department could extract the suitable signals to apply on new products and would negotiate with the marketing or manufacturing departments to correct the layout for formal production based on the core spirit. The feedback would be collected by the marketing team to be the reference of future product development.

並列關鍵字

Organizational Culture ； Design Strategy ； Product Identity

參考文獻

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