我國中小企業導入企業e化類型與經營效益之研究-以大台北地區中小企業為例

A Study of the Introduction of E-Commerce Types to the Medium- and Small-Scaled Businesses in the R.O.C and Their Management Effectiveness – The Great Taipei Area as an Example

馮婉琳(Yuan-Lin Feng)

指導教授 ： 王河星

國立臺北科技大學/管理學院/工業工程與管理系所/碩士(2005年)

摘要

本研究旨在探討不利的經濟環境中，業者應導入何種企業e化項目以滿足主要目標顧客之需求，創造利潤，開拓企業成功之契機。本文利用大台北地區中小企業為調查對象，以問卷方式獲取中小企業資料，了解企業e化現況，分析中小企業導入企業e化服務之需求特性，以差異化分析方式，探討提昇經營效益之道。期望深入了解企業e化之現況，與未來 一年內最迫切的電子化項目需求。
研究結果發現:
(1) 假說中所設計項目對影響經營效益的供應鏈、顧客行銷、內部流程、外部科技環境等四大構面，均有顯著影響；(2) 國內現階段完成全面電子化之企業為數不多；(3)經營者必須瞭解企業特性、企業需求，並作風險評估。
國內固網業者以往致力於網路平台建設，建議現階段應著眼市場對於應用企業e化各項管理作業系統的需求，透過產官學界共同研究，提供中小企業輕鬆規劃電子化的產品，導入電子化方能為企業帶來最大經營效益。

關鍵字

中小企業 ； 企業e化

並列摘要

This research aims at investigating into which E-Commerce items should be introduced to the businesses to meet the needs of the major target- customers so that greater profits may be made to achieve success in the domestically disadvantaged economic environment. Therefore, we designed a questionnaire to delve into the current medium- and small-scaled business in the Great Taipei Area with an expectation to get a deeper understanding of the status quo of the e-commerce as well as identifying the items most urgently needed in the coming decade.
Through the tally and a close examination of the results from the survey questionnaires responded by the businesses executives, we find: (1) the items designed in the hypothesis have significant influences on all the four factors of the management effectiveness; (2) there are only a minimal number of businesses that have a sound e-commerce mechanism; (3)entrepreneurs should have a clear idea about the characteristics and the needs of their businesses, and they should conduct a differentiation analysis to upgrade management cost-effectiveness.
In the past few years, networking industries have been concentrated on the establishment of network platforms. However, we suggest that in the imminent stage, network industries should turn their attention to the needs of operation system software for the businesses. We believe a joint effort of the government, the academics, and the industries can provide medium- and small-scaled business with the software for e-commerce. Then, and only then will introducing e-commerce to businesses bring the greatest possible management effectiveness.

並列關鍵字

medium- and small-scaled business ； e-commerce

參考文獻

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