導入TRIZ於益智教育玩具產品設計之研究

Using TRIZ for Educational Toys Design

簡雅嵐(Ya-Lan Chien)

指導教授 ： 吳忠敏 博士

國立臺北科技大學/管理學院/商業自動化與管理研究所/碩士(2007年)

摘要

二十一世紀是顧客導向的時代，市場供給與需求態勢的轉變，消費者已經從過去被動的接受商品與服務，到今天主動的提出要求，聆聽顧客的聲音，確認顧客所追尋的價值並提昇產品或服務的附加價值，投其所好，以滿足該顧客的需求，是每一永續經營企業所探討的重要課題。
玩具與兒童的發展息息相關，為兒童成長中不可缺少的重要部分，在選擇時更需注重其玩具各方面的組成。但傳統玩具設計，極少考慮到顧客需求，玩具的消費者行為又不同於一般產品，購買者與使用者不同，且國內外鮮少研究針對玩具消費行為深入探討，窺探消費者購買動機困難。因此本研究透過修正後德懷法理論以及ERG需求理論，集合各位學者專家的意見與共識，產出消費者對玩具產品的需求屬性，有利於引導發掘消費者購買需求與動機，透過ERG需求理論了解消費者對於玩具之需求，得知消費者想要、需要以及重視的元素是什麼，透過品質機能展開進一步結合顧客的聲音並將其運用於TRIZ理論方法中。
本研究提出一系統化的益智教育玩具產品設計方法，有助於產品創新研發時，了解顧客需求，並在產品設計遇矛盾問題時之問題解決參考，透過系統化的設計模式，輔助傳統玩具設計之不足，有助於面對玩具產品生命週期日短、研究開發頻率高等特性下，更具有競爭力。

關鍵字

TRIZ ； 玩具 ； 產品設計 ； QFD ； ERG需求理論

並列摘要

Toys play an indispensable role in the process of children’s development. When parents choose a toy, they pay much attention to the components of toys; however, traditional toys’ designers seldom considered their demand.

The consumer conduct of purchasing toys is different from that of purchasing other products. The purchasers and the users are different in that purchasers are usually the parents, not the child. There is little research investigating consumer conduct of purchasing toys. Also, it is difficult to reveal the motivation of the purchasing; therefore, the present study aims to explore the attribute of the consumers’ demand for toys through “Modified Delphi Method” and “ERG Theory” and through gathering opinions and mutual consents of scholars and experts.

Basing on the ERG Demand Theory, we obtain information on consumers’ levels of demand over toys as well as the elements of the toys they value the most. Through examining the quality and functions of toys and gathering customers’ opinions, the present study proposed a systematized product design method using QFD and TRIZ for educational toys, which adds the voices of customers, product quality and innovation factors in toys design. This method intends to help solve contradictory problems in product design while inventing and developing new products. This systematize design model intends to give support to the insufficiency of the traditional toy design, and increase the competitiveness in educational toys.

並列關鍵字

TRIZ ； Toys ； Product Design ； QFD ； ERG Theory

參考文獻

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