近年來人口出生率不斷下降,導致台灣童裝市場內需不足,再加上物價持續攀升與國民可支配所得減少等條件下,使得總需求下降並直接影響至童裝銷售量,造成同業之間以折扣和低價流血競爭。為了化解眼前危機,積極往海外佈局,擴展品牌、市場與通路,成為主要的解決方法。在全球化的影響下,許多企業將營運據點拓展至世界各地,為了更快速生產、接近顧客、降低成本,全球運籌營運模式應運而生,並隨著越來越多的產業加入,全球運籌模式也演化成不同的型態。因此本研究參考過去全球運作相關資料與專家訪談後,提出一符合童裝產業特性之全球運籌管理模式,供未來相關產業在全球運作上能有所參考。
In recent years, under the influence of globalization, many enterprises develop their business to the world. In order to a faster production, close to customers, reduce the cost, the Global Logistics Management(GLM) was proposed. In Taiwan, IT industry first use Global Logistics Management(GLM) in their organizations. More and more industries try to use Global Logistics Management(GLM). The children's clothing needs is insufficient in Taiwan. It may cause the sales volume to decline. On the other hand, the new brand and the import brand enter unceasingly. The birth rate and Disposable Personal Income (DI) decline, the price of goods has risen. It only actively develop overseas market, brand, and channel. Therefore, it is different with the profit center. This research proposed a Global Logistics Management(GLM) model of the Children's clothing industry. In view of the different demand type, we simulate differently strategy of replenishment by system dynamics. Finally analyzes the result and proposed a better replenishment mechanism.