SaaS-based服務平台營運策略選擇之研究

The Study of Operation Strategy Decision for SaaS-based Platform

施景然(CHING-JAN SHIH)

指導教授 ： 陳銘崑

國立臺北科技大學/管理學院/管理學院經營管理EMBA專班/碩士(2011年)

摘要

在這資訊爆炸的時代，稍有規模的企業通常會投入許多資源使資訊系統能正常運作，以確保企業能正常營運。2008年全球金融海嘯，造成企業信用緊鎖，提高企業的經營成本，造成企業投資在資訊科技的意願降低。但資訊系統之備援、服務可用性確是企業不能忽視的事實。這樣的趨勢潮流逐漸形成雲端運算的需求。
依據過去研究，探討資訊服務業導入SaaS (Software as a Service)平台的營運模式選擇之研究尚少。因此，本研究希望從資訊科技的層次，提升成為企業經營與資訊科技整合的層次，探討資訊服務業導入SaaS服務平台的營運策略與選擇。文中，首先依照文獻探討，歸納提出SaaS營運策略之模式，再彙整SaaS服務平台導入之構面與因子，並以AHP的問卷，訪問產業中熟悉SaaS營運模式之專家，篩選出導入SaaS服務平台的主要因子。最後，再藉由企業個案探討的衡量評估，評估目前最適合個案公司發展之SaaS服務平台營運策略。期望本研究結果能對資訊服務業擬定其經營策略，提供參考與建議。

關鍵字

SaaS ； AHP ； 營運策略

並列摘要

In this age of information explosion, enterprises with scale usually put a lot of resources for information systems to ensure the normal operation of enterprises.In 2008, due to the global financial crisis , it casued that locking business credit and improving enterprise's operating costs. So enteriprise is unwilling to invest in information technology. However, the backup of information system and service availability can’t be ignored for enterprise. This is why the trend of evolving cloud computing breeds.
Based on past research, it is rare to investigate the selection for SaaS (Software as a Service) platform. Therefore, this study is not only to level up the information technology, but also with the integration of business and information technology. In this paper, we will construct and summarized SaaS business strategy model from the literature reviews, and then compile the SaaS platform into the dimensions and factors. What’s more, we verify the model by AHP questionnaire and interview with industrial experts. Finally, study case is ued for providing reference and suggestions to specific company and hops to have great help for decision making of SaaS platform model.

並列關鍵字

SaaS ； AHP ； Operation Stragtegy

參考文獻

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