台北市上班族對蜆精類護肝產品認知與食用現況之研究

The study of knowledge and usage of clam essence products in protecting liver function of office workers in Taipei

李嘉珮(Chia-Pei Lee)

指導教授 ： 簡怡雯

臺北醫學大學/公共衛生暨營養學院/保健營養學研究所/碩士(2011年)

https://doi.org/10.6831/TMU.2011.00043

摘要

本研究目的為瞭解臺北市上班族對保健食品的認知、蜆精類產品食用現況以及探討蜆精類產品食用者之消費者特徵。
研究設計以臺北市上班族為研究對象，收案對象年齡層限制在20-65歲，排除學生、家庭主婦、待業或已退休者。利用問卷進行樣本調查，問卷內容包括個人資料、保健食品認知、保健食品及蜆精類產品的食用現況三部份。以便利抽樣方式進行資料收集，回收之有效問卷共324份，建檔後以SPSS 18.0版軟體進行統計分析。
研究結果顯示，臺北市上班族食用蜆精類產品比例為24.7%。蜆精類產品之消費者特徵為年齡較高（41~50歲）、已婚、專科大學研究所以上學歷、自覺健康狀況普通及從不抽菸者食用比例較高。消費者對於蜆精類產品之資訊來源主要由電視廣播媒體報導與網路報章雜誌廣告而來，七成以上的消費者在選購蜆精類產品時，以品牌知名度為主要考慮因素，多數消費者在連鎖超市或量販店購買蜆精類產品，但消費者卻是以不固定或依自覺身體狀況而定才食用蜆精類產品，因此雖然多數人對於食用後覺得效果普通，仍願意繼續食用蜆精類產品。

關鍵字

保健食品 ； 蜆精類產品 ； 認知

並列摘要

The aim of the study was to understand the knowledge of functional foods and usage of clam essence products of office workers in Taipei, including characteristics of people who are taking clam essence products.
The subjects are office workers aged 20-65 years in Taipei. Students, housewives, jobless and retired persons were excluded in this study. Data available for analysis including demographic characteristics, knowledge of functional foods, usage of functional foods and clam essence products were derived from a self-administered questionnaire. In this study, by convenient sampling method for data collection put a total of 324 effective questionnaires. The SPSS 17.0 was used for statistical analysis.
The results showed that 24.7% of office worker in Taipei took clam essence products. The characteristics of the consumers of clam essence products are older age (41-50 years old), married, and those with more than university education, self-perceived health fair, never smoking. Sources of information about clam essence products are to receive from television and advertisement. 76.3% of consumers chosen clam essence products are thinking about brand awareness. Most of the consumers bought their clam essence products from supercenter. The frequency of consumers took clam essence products is unstable. And they will to keep on eating the clam essence products even though the effects are average.

並列關鍵字

Functional foods ； Clam essence products ； Knowledge

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