直營連鎖體系關鍵成功因素之研究------以不動產經紀業為例

THE STUDY OF THE KEY SUCCESSFUL FACTORS OF THE REGULAR CHAIN---- AS AN EXAMPLE：REALESTATE AGENCY

謝萬雄(Hsieh Wan Hsiung)

指導教授 ： 李弘暉

元智大學/管理學院/管理研究所/碩士(2004年)

摘要

無資料

關鍵字

不動產經紀業 ； 關鍵成功因素

並列摘要

THE STUDY OF THE KEY SUCCESSFUL FACTORS OF THE REGULAR CHAIN---- AS AN EXAMPLE：REALESTATE AGENCY

Student : Wan-Hsiung Hsieh Advisor :Dr. Huang-Hui Lee

The chain business style experiences various stages in Taiwan to continue the vigorous development, has gradually become the main pattern in the modern commercial management. It may divide into several categories as " Regular Chain "," Franchise Chain ", and " Plural Form Chain.
According to the investigation from Association of Chain and Franchise Promotion(TCFA),chain system registers amount to 859 shops in Taiwan, 2004, 21.3﹪ growth compared to 2003. But chain store's main office amounts to 62,637 shops,11.6﹪ growth compared to 2003, Regular Chain Shop has growth of 15.8﹪, and Franchise Chain Shop has growth of 9.9﹪。
The chain store takes the economical scale as the management objective, the large-scale development is the goal. But chain system development strategy should be decided at the beginning , even familiar management conditions result in different situation. At the same time, enterprise headquarter management styles are different, will cause enormous difference. There are several factors that influence the chain store management condition effectiveness in the market such as market condition, the industrial characteristic, the enterprise capability, the operator’s spirit, the resource demand, the cost efficiency, the management efficiency and so on. This research conducts the analysis research in view of the real estate industry, focusing on the factors insides the organization, not inquiring into factor about market condition and industrial characteristic.
The key factor is the point. The enterprise has to control the key factor for establishing the competitive capability, otherwise eliminated easily in the modern market.
Synthesizing the findings in my research, the key factors are “innovation capability”,” brand value” ,”human resource cultivation” ,”standard information management” in the real estate system success.

並列關鍵字

REALESTATE AGENCY ； KEY SUCCESSFUL FACTORS