企業策略價值與操作價值的認知對經營績效之影響 –以扣件產業為例

The Cognitive Value of Strategic and Operational Management to Influence The Enterprise Performance - A Study of The Fastener Industry

黃培嘉(Pei-Chia Huang)

指導教授 ： 陳啟光

元智大學/工程學院/工業工程與管理學系/碩士(2007年)

https://doi.org/10.6838/YZU.2007.00171

摘要

本研究之主要目的係探討企業策略價值與操作價值的認知對經營績效之影響。根據過去相關文獻的回顧，我們發現大部分之研究重點皆在於探討策略管理與經營績效或是作業管理與經營績效間之關係，關於企業策略價值與操作價值的認知對於經營績效影響之相關研究仍然相當之欠缺。事實上，企業策略價值與操作價值的認知為管理者對於企業經營之價值觀與邏輯思維，這種存在於管理者內心的企業經營思維會外顯為企業策略管理或作業管理之整體經營佈局，進而影響到企業之經營績效。
為達到瞭解企業策略價值與操作價值的認知對於經營績效之影響的研究目的，本研究以扣件產業內之企業為實證對象，首先採用問卷調查其企業策略價值與操作價值的認知，接著隨機選擇問卷調查中績效表現優良與不佳之扣件廠商，以實地觀察方式深入瞭解企業實務運作之制度建立完整性，以及制度執行之落實程度對於經營績效之影響。根據資料分析的結果顯示，越是高績效的企業，管理者越重視企業策略價值，反之則越重視操作價值。
換言之，高績效的企業，其管理者重視策略價值的程度超過操作價值；低績效企業，其管理者反而較重視操作價值。這個結果顯示企業如欲提升經營績效，管理者應特別重視策略價值的內涵。此外，高績效的企業，其策略價值制度建立完整性，以及制度執行之落實程度皆顯著優於績效不佳的企業，且其策略價值制度建立之完整性平均數高於制度執行之落實程度。上述各項資料分析結果所代表之涵意，在本文中有進一步之討論。

關鍵字

策略價值 ； 操作價值 ； 經營績效 ； 策略管理 ； 作業管理

並列摘要

The objective of this paper is to examine how managers’ cognitive values to strategic and operational management influence entrepreneur performance. A review of the past literature indicated that most of the related studies were focused on the investigation of the relationships between the entrepreneur performance and strategic/operational management. However, as we know, the cognitive value of the strategic/operational management is crucial to guide the entrepreneur behaviors. In this study, 180 managers from 60 enterprises of the fastener industry were surveyed their cognitive value of the strategic and operational management. It is interesting to find that the strategic value is more emphasized by those higher-performance enterprises. On the contrary, the operational value is more emphasized by those lower-performance enterprises. In order to further explore this research finding, 10 enterprises were randomly chosen to investigate how the systems on the strategic and operational management are built and are practiced. The result shows that the significant gaps do exist among different level of entrepreneur performance. The implications of the research findings are further discussed in the following.

並列關鍵字

Strategic value ； Operational value ； Entrepreneur performance

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